A couple of weeks ago, a new book "Empowered" hit the store shelves. They also included free downloads during the premier week for U.S. Kindle users. I was made aware of this promotion through my Forrester enewsletter subscription (which I signed up for after reading Groundswell). In this past year, using free ebooks, whitepapers, research data, etc has become the norm for companies looking to increase leads by using this inbound marketing technique. However, I haven't seen anyone give away a Kindle book like this before! Even if you don't have a Kindle, why not download the book and read it on the Kindle App for your iPad, iPhone, Blackberry, Android, Mac or PC?

When putting together a social media strategy, focus on the small things to help drive big success. Companies often struggle with the notion of where to begin - especially those companies that sell a large number of products or services. By starting too big, you could be setting yourself up for failure - OR preventing yourself from starting at all.

Article originally written and published for Inbound Marketing University

As a follow up to yesterday's article on the power of twitter to increase brand awareness, I would like to share another recent example that illustrates how Twitter can help increase website traffic by leveraging social networks.

Article originally written and published for Inbound Marketing University

Everyday I get so many e-newsletters that I've created a script in mac mail to filter them right away out of my inbox and into a different folder (here's the blog post on how to filter mac mail). However, when these three email subscriptions below come into my inbox, I have to stop and read the headlines and see what they have to say. These are great sources of marketing information and tips/how-to's for any marketing professional looking to keep up with social media and marketing.

Here's four podcasts (video and audio) that I try to listen to each week through iTunes to keep up with everything going on with online marketing and the evolving digital landscape. Each one tends to stay with the formula of interviewing other marketers or experts in the marketing industry as well as discussing trends and case studies. If you have any other favorite podcasts please share and leave a comment below.

1. HubSpot TV - Inbound Marketing
Hosted by Karen Rubin & Mike Volpe.

Hubspot is a software development company that's product features Closed Loop Marketing, Social Media Monitoring, Lead Nurturing and Content Management System. HubSpot TV is their weekly video podcast covering all the inbound marketing news of the week. The show is hosted by Karen Rubin & Mike Volpe and many times involves a guest of the week (someone in the industry doing it right in terms of inbound marketing practices ). It's a live show and you can tweet in questions/comments during the show at #HubSpotTV . They also have all of the shows archived on the site.
http://www.hubspot.tv

2. Duct Tape Marketing Radio
Hosted by John Jantsch

John Jantsch of Duct Tape Marketing has developed a small business marketing system and Authorized Coach Network and he is a marketing coach, social media publisher and author. The weekly podcast features interviews that provide information on small business marketing tips and resources. The podcast is mixed in with blog posts and can be found on the Duct Tape web site.
http://www.ducttapemarketing.com/podcast.php

Have you heard of inbound marketing? If not, we wanted to take this opportunity to give you a basic overview of how inbound marketing can be used to drive more traffic to your website, increase sales leads and convert more of your leads to customers using social media tools and networking sites such as Facebook, Twitter, LinkedIn, YouTube, Blogs, etc.