Everyday I get so many e-newsletters that I've created a script in mac mail to filter them right away out of my inbox and into a different folder (here's the blog post on how to filter mac mail). However, when these three email subscriptions below come into my inbox, I have to stop and read the headlines and see what they have to say. These are great sources of marketing information and tips/how-to's for any marketing professional looking to keep up with social media and marketing.
In the past year, I've been reading more and more about how companies are testing and using barcodes in offline marketing campaigns. You can add these QR codes or barcodes to anything where you can place an image, so you have an endless amount of ways to add them to your marketing material. I created this image to the right by using qrstuff.com. After scanning, it will take you directly to our Facebook page (give it a try!). This last week I've noticed mentions in two local publications that allow the reader to scan a barcode, or QR code, with their smartphone to receive some "bonus" information.
My daily fix of inbound marketing and social media usually starts with the Hubspot blog. Hubspot's latest blogpost about LinkedIn explains how they have a new Twitter app that you can add to your profile which gives a lot more integration with Twitter allowing you to respond to tweets as well as follow people within LinkedIn. The nice thing about this app is that you can now easily see which of your LinkedIn connections also have Twitter accounts. The new app also provides a link to create a complete private Twitter list of these connections.
As we've been using Twitter more and more to communicate with clients and friends, most of the time I find myself doing this on my iPhone. The problem I've been running into is that the twitter apps like hootsuite and tweetdeck don't alert me if I'm not using my phone when someone has replied to my latest tweet like a traditional SMS text message would. This can be difficult to try and carry on a quick conversation when my iphone goes to sleep and then I need to turn it back on to see if someone has responded.
In the coming months there are a few interesting social media events/meet ups in the area that we thought you should be aware of. Take a look and let me know if we missed any in the comment section.
Here are a couple good examples of both business and non profits using social media here in Milwaukee.
