After in-person events and conferences were put on hold for over two years, Experience Inbound is coming back in full force and will be better than ever!

Do you know about today’s most effective marketing and sales strategies and tactics?
Do you want to learn the best data-driven strategies that can help grow your business?
Maybe you want to better understand how social media platforms like LinkedIn can generate sales….

This year’s Experience Inbound event will answer all these questions and more!

Over the last couple of years, sales has rapidly evolved to require the integration of technology to support revenue teams. There's a greater need for solutions that could help boost the sales team's performance. Specifically, businesses need digital marketing tools that give them a leg over the competition and drive higher sales. These business tools potentially improve human performance as it pertains to obtaining more information with every customer interaction. Conversation intelligence software is such a tool. It enables businesses to monitor 100% of their communications, thus providing the chance to identify improvement points. Backed by artificial intelligence (AI), this tool should help revenue-generating teams in marketing, sales, and e-Commerce create a better buying experience, drive more leads, and closely monitor current deals.

The new HubSpot payments solution aims to improve the buying experience of customers. HubSpot B2B Commerce is an end-to-end payment processing solution that promises to give buyers a more delightful and connected user experience.

I had the pleasure of attending the BizTimes Next Generation Manufacturing Summit on Wednesday.

New HubSpot Hub Alert (April 2024)

Learn more about the features and pricing of Content Hub. It provides tools to help you manage relevant, personalized content across channels and platforms.

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Eliminate roadblocks and frustration that comes with website content updates using HubSpot CMS Hub. The HubSpot CMS Hub eliminates any tensions between marketers and developers during a website redesign process and throughout ongoing website optimizations. With smart features, like drag and drop editing and themes, developers can create flexible content structures that allow marketers to make quick, easy updates.

As more and more organizations choose to adopt a hybrid of virtual and in-person work environments, everything from happy hour to company meetings are being done using video platforms.

The sales landscape is no different.

The solution? Create highly personalized sales videos to reach your customers on a more personal level. In this article, we’ll explore 1:1 sales videos and the platforms specific to creating them. Let’s dive in!

Want to make video but all you have is Photoshop? No problem! Adobe Photoshop has video editing capabilities that you can use to make professional looking marketing videos.

What is Account-Based Marketing?

Account-based marketing, or ABM as it’s also called, is a B2B marketing strategy that targets key businesses through a variety of channels. It’s similar to marketing in that you’ll go after specific audiences, but instead of focusing on the many, you’ll put your personalized, strategic marketing efforts into fewer, larger ticket accounts.

When account-based marketing is done well, it positively impacts your bottom line. To reach your goals, your sales and marketing team must work collaboratively, localizing the beneficial accounts that will have the greatest ROI.

If your manufacturing company is targeting those Fortune 500s, having an ABM strategy in place will allow you to more effectively be seen and heard by your target audience.

The world of advertising has changed a lot over the years. Early advertisers could choose publications or television shows that their target audiences may enjoy, but that's about as far as targeting went. The rise of digital ads and big data, fueled by the massive growth of companies like Google, Amazon, and Facebook, now allows advertisers to make hyper-specific targeting decisions about exactly who they want to reach. It's now cheaper than ever to get your ad in front of the exact type of person you'd like as a customer. The problem is, ads are everywhere. They are background noise at best and annoyances at worst. In order to cut through the clutter, you must do things differently. You must stop viewing advertising as a way to bring in money and start viewing it as a way to build relationships. Because, ultimately, relationships are how you make money. One of the best ways to do this is through journey-based advertising.

CRM Advertising is quickly becoming the best approach for marketers who aren't just focused on customer acquisition alone, but on customer retention as well. If you've ever fished, you probably understand the amount of sitting, wishing, and waiting involved in the entire process. But you also realize that some strategies can increase your chances of carrying home a few catches. For instance, you know that a larger, more populated pond offers better chances, so you can't waste your time in the wrong pond. Appealing bait is also crucial, so you'll always ensure you cast the reel with a little twitchy snack. If there's no bite after some time, you'll move to a different location to entice new fish or retarget the ones that weren't tempted by your offering the first time around. 

This is the exact mentality that marketers should consider when engaging and re-engaging prospects through targeted, CRM-powered ads as they spend time in the digital sea.

This detailed guide offers an overview of CRM advertising, features, and how far the HubSpot ad management tool can reach in terms of generating leads and increasing conversions.