Have you been noticing the pictures of people that are appearing next to the search results in Google? Do you click on those results, as opposed to results with no pictures? Are you wondering how those pictures appeared, and how you can have your picture show up too? All of this has to do with Google Authorship. Google Authorship is set up by adding a “rich snippet,” a special code and link, to your site. 

The following infographic was created as part of our Inbound Marketing series focusing on the parts of the marketing sales funnel: TOFU, MOFU, and BOFU.

With Christmas just over two weeks away, many people are preparing for the holidays – buying presents, sending Christmas cards, and planning the Christmas dinner. As a business, you should be included in the holiday festivities as well by developing engaging and creative social media campaigns. Online shopping, and even mobile shopping, is becoming increasingly more popular. According to AmEx Spending and Saving Tracker, nearly 23% of consumers polled plan to score deals and offers that they discover on social networks, such as Facebook and Twitter. It also revealed that 32% of consumers will look for deals on their smartphones, compared to the 24% last year.

The whole purpose of lead nurturing campaigns is to get a sale at the end isn’t it? Lead nurturing is more than that though. It’s not just about the sale. It’s about catering to your leads wants and needs by providing the right information and materials at the right time, without overwhelming them and pushing them away with mass amounts of emails, and even phone calls.

Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (DemandGen Report)

“Having a profile that is 100% complete is 40 times more effective,” but only 50% of profiles are at 100% complete on LinkedIn. That’s how Wayne Breitbarth started his LinkedIn training, Power Formula for LinkedIn.

Inbound Milwaukee, a HubSpot user group, had another successful meetup. All attendees had the opportunity to hear from two of HubSpot’s experts, Chris O’Donnell, Director and Product Management, and John Nagro, Director of Engineering.

Hopefully, after going over the 3 reasons you should be using Google Webmaster Tools, you’re seeing the importance of a properly working and updated website. To help you with your efforts maintaining a top-notch website, we’re going to focus on the website structure next – another vital part of your website.

There’s a new goal in town for websites: Focus on the end user. Is this the goal of your website too, or are you focusing solely on search engine optimization? Don’t get me wrong, SEO is extremely important, but your visitors are even more important. 

So, you’re using our 5-Part Recipe for a Fully Optimized Website and ways to become successful in SEO. After following those steps, hopefully you’re starting to see some changes and increases in your traffic and leads. That’s great!  But the work doesn’t end there. Incorporating Google Webmaster Tools into your website development process is vital for continued growth and success.