There’s a new goal in town for websites: Focus on the end user. Is this the goal of your website too, or are you focusing solely on search engine optimization? Don’t get me wrong, SEO is extremely important, but your visitors are even more important.
So, you’re using our 5-Part Recipe for a Fully Optimized Website and ways to become successful in SEO. After following those steps, hopefully you’re starting to see some changes and increases in your traffic and leads. That’s great! But the work doesn’t end there. Incorporating Google Webmaster Tools into your website development process is vital for continued growth and success.
Is your website user friendly? Are you creating killer content that engages your users or are you writing for search engines? Creating a website that meets and exceeds the needs of your users, search engines, and your brand is a challenge. But fear not – where there’s a will, there’s a way! Building an optimized website that everyone will like is possible.
92% of online users first use search engines to look for products and services. (HubSpot) The question is: Where do you rank in those results? Are you happy with your ranking or do you want to increase it? Either way, following the best practices of SEO (search engine optimization) and understanding how search results are formed is a must in inbound marketing.
One of the most overused and misapplied phrases in internet marketing history was stated in a 1996 speech given by Bill Gates. That phrase? “Content is King.” Using content in your website makes sense. It's been proven that the search engines love certain kinds of content creation, however, what many website owners don't realize is that the search engines will also penalize sites if they use the wrong kind of content.
Networking is an effective way to meet new people in your industry and collaborate with them. This is a goal of the new HubSpot Milwaukee User Group – to teach, discuss, and brainstorm Inbound Marketing strategies, campaigns, and tools.
Robbert van den Heuvel is owner of the first Dutch Certified HubSpot Partner: Heuvel Marketing.
People used to refer to the Internet as "The Wild Wild West." It was a time you could try anything, break all the rules, with a no-holds barred attitude. But just as the West was tamed, eventually the Internet "settled down," rules were put in place, resulting in more structure and less "black hat." (Yes, some people still call traffic driving methods "white hat" (legitimate) or "black hat" (can get you banned by the search engines).
Often businesses who are trying to expand their internet presence are unsure how to market themselves. It really doesn't matter if the business is brick and mortar or online only, it can be frustrating to determine which direction to go. You wouldn't just jump in your car and drive without an idea where you're going, the same thing applies to marketing your business online. This is why it's critical to implement a game plan for your website.
In a study of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. (MindFire). See a breakdown by industry.
