This episode features a conversation with Matthew Mahabadi, managing partner at DataStudio.tech and co-founder of iota-ML. Matthew explains the concept of hyper-personalization in email marketing, differentiating it from basic personalization. He provides insights and examples on how hyper-personalization works in both B2B and B2C contexts, discussing the importance of understanding the audience and leveraging data and machine learning for better engagement. Janice Dombrowski, from Stream Creative, dives deep into how marketers can start implementing these strategies effectively.
In this episode, we cover these topics:
- Introduction to Matthew Mahabadi and Hyper-Personalization
- B2B and Hyper-Personalized Email Marketing
- B2C Hyper-Personalization and Data Usage
- Advice for Beginners in Hyper-Personalization
Connect with Matthew here.
