In this episode of the Marketing Magnified Podcast, Janice Dombrowski speaks with Marilyn Gil, an email marketing expert, about the importance of a multi-channel marketing approach. Marilyn shares insights on creating cohesive strategies, tracking key metrics, and maintaining the human element in email marketing.
A brief snapshot of what you'll hear more about in this episode:
- Multi-Channel Approach and Its Importance - Case Study: Telecommunications Client
- Tracking Metrics and Proving ROI
