In this episode, Janice interviews Yanna-Torry Aspraki, a deliverability specialist and CRO, about effective email marketing strategies. They cover topics such as list segmentation, deliverability management, the importance of monitoring deliverability, and proper list validation. You'll gain valuable insights on how to maintain a positive sender reputation and strategies to ensure emails land in recipients' inboxes. Listen in to hear practical examples and best practices, making this a valuable episode for any email marketer.
In this episode, we cover these topics:
- • Importance of Segmenting Email Lists
• Guest Origin
• Introduction to Deliverability Management
• List Validation Explained
• Managing Email Lists and Subscriber Expectations
• Monitoring Deliverability
Connect with Yanna-Torry here.
