Open communication and clear expectations.

Both are foundational for any relationship… including between your sales and marketing teams.

Seth Lieberman is the CEO at SnapApp where they focus on solving sales & marketing misalignment.

In the current climate, the vast majority of the buyer journey is completed before a potential customer even speaks to your sales rep.

Buyers self-educate. That’s why it’s more crucial than ever for marketing & sales to be aligned.

There are a lot of fantastic, important marketing books out there, but you don’t know which ones you should read next.

You need to hear our next guest.

Douglas Burdett is the host of The Marketing Book Podcast. (Forbes called it one of 11 podcasts that will keep you in the know.)

If you want sales growth, you’ll need a CRM solution.

The good news is that one of the best ones out there is 100% free, forever‎.

That includes unlimited users and contacts.

We recently interviewed John-Erik Pszenny, Principal Channel Consultant at Hubspot, which offers a suite of sales and marketing tools which range from free to enterprise-level pricing for the most advanced functions.

If you REALLY want to be above average with your inbound marketing then you should check out the insights from our interview with Todd Hockenberry, founder of Top Line Results and co-author of the book Inbound Organization.

Seventy percent of B2B buyers’ purchase journeys are accomplished before they contact the manufacturer. They’re exploring the website, looking at chat boards, and collecting information to decide whether or not they're even going to get in touch. You have to put your best foot forward digitally.

There’s no denying that LinkedIn is a fantastic tool.

So then why do so many business professionals struggle with how to use it effectively? What are they doing wrong?

We’re all familiar with the revenue funnel method.

Marketing drums up all these amazing leads, which the sales team takes and converts into customers, which the customer success & support teams nurture through their lifecycle.

But what if revenue isn’t a funnel, but a flywheel?

How intentional are you when it comes to learning from other business professionals in your industry? In the world of marketing, where technology and processes change (and improve) everyday, we need one another to stay on top of our game.  Because we just don’t have all the answers, and we never will. There’s too much to learn. But that’s why we’re launching the Streamlined podcast.