HubSpot CRM Platform: Overview, Demo, and Examples

HubSpot is fundamentally built with the customer experience in mind. Where other CRM platforms are cobbled together through acquisition, HubSpot is carefully crafted in-house using a collection of proven tools, components, and systems that seamlessly work together as the building blocks of the HubSpot user experience.

HubSpot CRM Platform Overview

Software that promises a single source of truth for front office go-to-market teams to deepen their relationships with customers and provide a best-in-class experience. Whether you sign up for a free account, purchase a single product, or go all-in with the full suite, you still get access to HubSpot's CRM Platform.

Marketing Hub CRM Platform Benefits:

Marketers can keep data at the center of everything they do because Marketing Hub is built as part of the CRM platform.

HubSpot Marketing Platform Features

Smart lists automatically update as contacts meet the specified criteria, so you can be sure that your segmentation and targeting is always up-to-date.
Multi-touch attribution reporting shows you how all of your marketing and sales activities are driving revenue to the business.
Set up workflows to automatically update specific contact properties and handoff warm leads to sales effortlessly.
With conversations, you can create a conversational marketing strategy that spans live chat, Facebook Messenger, and email.
Create landing pages and email templates that match the look and feel of your brand to create a consistent web experience for customers, regardless of where they are in their journey.

Sales Hub CRM Platform Benefits:

Sales teams can eliminate friction and achieve unparalleled cross-functional alignment because Sales Hub is part of the CRM platform.

Features that make it possible:

A unified contact timeline keeps contact details front and center.
Forecasting lets you get an accurate read on how likely you are to hit your revenue goals, and where you might be falling short.
HubSpot integrates with your inbox so interactions are automatically saved and stored.
Workflows can be used to automatically assign leads and tasks and update deal information as things progress.
With meetings and email marketing, your marketing team can send emails on behalf of reps and book more meetings without the back and forth.
Use documents to manage a library of approved sales enablement assets
Draft prefered email templates and sequences to align sales reps to your marketing efforts.
Create beautiful looking proposals with the quotes feature.

Service Hub CRM Platform Benefits:

Service teams can show the value of their work and prove an actual return on investment because Service Hub is part of the CRM platform.

Features that make it possible:

A unified contact timeline keeps contact details front and center.
Reporting helps service teams show the impact of their work.
Workflows allow for seamless ticket assignment and task creation.
A universal inbox makes it easy to handoff conversations to sales or to a teammate.
Create a beautiful looking knowledge base that’s easy to build and maintain.

CMS Hub CRM Platform Benefits:

Marketers can use data to grow their business through their website because CMS Hub is part of the CRM Platform.

Features that make it possible:

Smart content provides specific website experiences based on device, location, or CRM data, so you can provide both anonymous visitors & returning customers with helpful, relevant content.
Run A/B tests to optimize any piece of content, and leverage contact attribution reporting to see which pieces of content are having the most impact on your business.
Smart lists automatically update as your customers sign up for membership driven content — ensuring a seamless experience for customers as they engage with your site.
Create conversational bots that assist your website visitors at every stage of their customer journey.
Your developer can create a flexible theme that enables your marketer to take ownership of the website, updating content or the look and feel of the entire website whenever they see fit.

Thinking About Getting Started With Hubspot?

HubSpot has always been a powerful CRM for large and small businesses alike, and now with custom objects, it's even more powerful than ever before. If you're interested in learning more about all the features HubSpot has to offer and what it can do for you and your business, Stream Creative is here to help.

HubSpot CRM Platform: Overview, Demo, and Examples