HubSpot AI Agents (2024 Overview, Features, Examples, and Pricing)

An overview of AI Agents both native and integrated with the HubSpot Platform. 

Our team has been building and exploring so many different AI tools and automations this year.  

As we get closer to Inbound 2024 we can see all of the work HubSpot has put in to their customer platform with integrating AI across every hub. 

Dharmesh has also launched Agent.Ai which I would recommend signing up for. Agent.ai is a marketplace and professional network for A.I. agents where you can discover, connect with and hire A.I. agents to do useful things.

We thought we would start to break down what's coming soon with these HubSpot specific AI Agents and the existing features of the AI Assistants within the platform.

HubSpot AI Agents in Agent.Ai

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HubSpot Data Agent By @dharmesh

This agent is currently in Training and not available for use as of August 2024.  It's currently listed for 1 credit per execution.
 

HubSpot Portal Summary

This agent is currently in Training and not available for use as of August 2024.  It's currently listed for 1 credit per execution.
 

HubSpot Data Agent By @dharmesh

This agent is currently in Training and not available for use as of August 2024.  It's currently listed for 1 credit per execution.
 

HubSpot Workflow Agent By @dharmesh

 
This agent is currently in Training and not available for use as of August 2024.  It's currently listed for 1 credit per execution.

What is a HubSpot AI Agent

HubSpot AI Agents are generative AI tools that can help teams in marketing, sales, and service work more streamlined across your organization. They can help with a variety of tasks like the examples below:

Customer service AI agent

AI chatbots can answer your customer questions 24/7, and reply recommendations can help solve customer needs quickly. HubSpot AI can also automate note-taking and help with drafting and sending inquiry responses.

Content creation AI agent

AI assistants can help create or refine content like blog posts, knowledge base articles, social posts, and marketing or sales emails. They can also generate ideas and outlines, and improve the quality of content.

Websites AI agent

AI can help build websites, including landing pages and web pages, and create a content management system (CMS).

Forecasting AI agent

Predictive AI can use historical data and past performance to help with forecasting.

What are HubSpot Assistants?

In HubSpot, you can use AI assistants to create or update pages, blog posts, knowledge base articles, calls-to-actions (CTAs), social posts, and marketing or sales emails.

Using artificial intelligence within HubSpot, you can generate ideas, outlines, or paragraphs for a specific topic, as well as create variations of existing writing.

Here's a list of current HubSpot Assistants:

Use AI assistants in the conversations inbox

In HubSpot, you can use AI assistants to help you generate responses to customer requests. Using artificial intelligence, you can edit existing text or generate text by opting to rewrite, shorten, expand, or change the tone of the text in the composer of the conversations inbox. The AI assistant provides text guidance based on the language you use in the composer of the conversations inbox. 

Website Generator (English Only)

Easily create a single-page website with an AI website builder based on simple prompts.

AI Content Writer

Draft content in a flash with an AI-powered copywriter that saves you time and money.

Social Caption Generator

Produce engaging copy for your social media posts with ease, letting AI do the heavy lifting.

Brand Voice

Create consistent, on-brand content with AI that captures your unique voice.

SEO Recommendations

Optimize your website pages and blog posts to rank higher in search engines.

AI Summarization

Boost productivity with AI summarization tools for marketing, sales, and service.

AI Email Writer

Generate sales outreach emails and marketing campaigns to help you drive more conversions.

Meta Description Generator

Effortlessly create compelling meta descriptions and titles with our generator.

AI Blog Writer

Post articles that your customers will value at scale, no extra budget or headcount required.

Content Remix

Easily turn a single blog post into multiple content formats in no time.

Calls-to-Action

Boost conversions by personalizing, testing, and optimizing your CTAs.

Chatbot Builder

HubSpot's free chatbot builder provides unlimited personalized conversations at scale.