HubSpot AI Agents (2024 Overview, Features, Examples, and Pricing)

An overview of AI Agents both native and integrated with the HubSpot Platform. 

Our team has been building and exploring so many different AI tools and automations this year.  

HubSpot's AI Enhancements: Introducing Breeze

On September 19 at Inbound 2024, HubSpot continues to push the boundaries of AI integration across its platform. The recent announcement of Breeze, HubSpot's comprehensive AI solution, marks a significant leap forward in how businesses can leverage artificial intelligence for growth and efficiency.

What is Breeze AI in the HubSpot Platform?

Breeze is HubSpot's new AI that powers the entire customer platform. It's designed to be a complete AI solution for go-to-market teams that's easy to use, fast to deliver results, and unified with their customer data. Breeze consists of several key components:

1. Breeze Copilot: An AI companion that boosts productivity and makes work easier across HubSpot, browsers, and mobile devices.
2. Breeze Agents: AI experts that automate work end-to-end, getting results fast.
3. Breeze Intelligence: Provides a complete, unified view of the customer.
4. 80+ Embedded AI Features: Spread across the customer platform for various tasks, from remixing content to predicting sales forecasts.

Breeze Agents: The Next Generation of AI Automation

Among these components, Breeze Agents represent a new era in AI-powered automation for HubSpot users. These AI agents are designed to complete work from start to finish, offering unprecedented levels of autonomy and efficiency. The initial rollout includes four specialized agents:

1. Content Agent: Generates high-quality content like landing pages, podcasts, blogs, and case studies, all written in your brand voice and informed by your Smart CRM data.
2. Social Media Agent: Analyzes your social presence and creates posts based on your company details, audience, industry, and marketing best practices.
3. Prospecting Agent: Engages leads by researching and sending personalized outreach to prospects in your Smart CRM, using intent signals to craft the right message at the right time.
4. Customer Agent: Automates support responses 24/7, trained on your knowledge base, website, and blog content to provide instant, accurate customer assistance.

These Breeze Agents are currently in beta, signaling HubSpot's commitment to refining and expanding their AI capabilities based on user feedback and real-world application.

At Inbound 2024 we can see all of the work HubSpot has put in to their customer platform with integrating AI across every hub.

Dharmesh has also launched Agent.Ai which I would recommend signing up for. Agent.ai is a marketplace and professional network for A.I. agents where you can discover, connect with and hire A.I. agents to do useful things.

We thought we would start to break down what's coming soon with these HubSpot specific AI Agents and the existing features of the AI Assistants within the platform.

HubSpot AI Agents in Agent.Ai

HubSpot Data Agent By @dharmesh

HubSpot Portal Summary

HubSpot Data Agent By @dharmesh

HubSpot Workflow Agent By @dharmesh

What is a HubSpot AI Agent

HubSpot AI Agents are generative AI tools that can help teams in marketing, sales, and service work more streamlined across your organization. They can help with a variety of tasks like the examples below:

Customer service AI agent

AI chatbots can answer your customer questions 24/7, and reply recommendations can help solve customer needs quickly. HubSpot AI can also automate note-taking and help with drafting and sending inquiry responses.

Content creation AI agent

AI assistants can help create or refine content like blog posts, knowledge base articles, social posts, and marketing or sales emails. They can also generate ideas and outlines, and improve the quality of content.

Websites AI agent

AI can help build websites, including landing pages and web pages, and create a content management system (CMS).

Forecasting AI agent

Predictive AI can use historical data and past performance to help with forecasting.

What are HubSpot Assistants?

In HubSpot, you can use AI assistants to create or update pages, blog posts, knowledge base articles, calls-to-actions (CTAs), social posts, and marketing or sales emails.

Using artificial intelligence within HubSpot, you can generate ideas, outlines, or paragraphs for a specific topic, as well as create variations of existing writing.

Here's a list of current HubSpot Assistants:

Use AI assistants in the conversations inbox

In HubSpot, you can use AI assistants to help you generate responses to customer requests. Using artificial intelligence, you can edit existing text or generate text by opting to rewrite, shorten, expand, or change the tone of the text in the composer of the conversations inbox. The AI assistant provides text guidance based on the language you use in the composer of the conversations inbox. 

Website Generator (English Only)

Easily create a single-page website with an AI website builder based on simple prompts.

AI Content Writer

Draft content in a flash with an AI-powered copywriter that saves you time and money.

Social Caption Generator

Produce engaging copy for your social media posts with ease, letting AI do the heavy lifting.

Brand Voice

Create consistent, on-brand content with AI that captures your unique voice.

SEO Recommendations

Optimize your website pages and blog posts to rank higher in search engines.

AI Summarization

Boost productivity with AI summarization tools for marketing, sales, and service.

AI Email Writer

Generate sales outreach emails and marketing campaigns to help you drive more conversions.

Meta Description Generator

Effortlessly create compelling meta descriptions and titles with our generator.

AI Blog Writer

Post articles that your customers will value at scale, no extra budget or headcount required.

Content Remix

Easily turn a single blog post into multiple content formats in no time.

Calls-to-Action

Boost conversions by personalizing, testing, and optimizing your CTAs.

Chatbot Builder

HubSpot's free chatbot builder provides unlimited personalized conversations at scale.