How many times have you hit “send” on an email and questioned if it would actually be opened? Writing good subject lines can be a daunting task for even the best writer. In this week’s flashback post, you’ll want to check out “17 Tips & Best Practices” to help you with writing catchy subject lines that will get your emails opened. This week’s posts also include tips for using Facebook demographics to connect with your community, how to analyze web elements that may be handicapping your conversion rate and all about how to use Facebook live videos for business. Take a look at my favorite posts from this past week:
Thirty-three percent of email recipients decide whether to open or not to open based on the email subject line. There’s no doubt that oftentimes just as much time goes in to creating a catchy subject line as crafting the email itself. This post provides some great tips on how to write subject lines that capture the recipient’s attention as well as best practices for mobile.
- Top Facebook Demographics That Matter to Social Media Marketers – Hootsuite.net
The average number of people who log on to Facebook has increased by sixteen percent year over year and by more than twenty percent on mobile. If you are a business owner or marketer using Facebook to help grow your business and connect with your consumers, understanding your community’s demographics can be incredibly important. Learn how to identify key Facebook user demographics and how to use the information to improve your social strategy.
- Are You Handicapping Your Conversion Rate? – Kissmetrics.com
Are you making assumptions about how certain website elements are affecting your conversion rate? If so, this post will assure you that you’re not alone. It also reminds us that we are most likely not our business’ target audience. Eliminating certain website elements can provide a lot of valuable insight into how the element is affecting the overall performance of the site. Try some of the techniques discussed in this post and learn more about the value of your site elements.
- 6 Ways to Use Facebook Live Videos for Your Business – SocialMediaExaminer.com
You may have seen other individuals or businesses using Facebook live and wonder how you can also use it to promote your product or service. This post does a great job discussing ways to use Facebook live to address blog questions, give an inside look at your company, promote an upcoming event, tease a new product, answer questions and more.
- Facebook Live Rolls Out Audience Targeting – SocialMediaExaminer.com
In this short update, you’ll learn about Facebook’s recent addition of audience restrictions for live video. Limited to users who post live videos to Facebook through the platform’s API including media companies, professional creators and brands, users can now target live videos to only stream to certain ages, genders, languages or locations of viewers.
What articles have you read this week that you found interesting? Please share any good resources for inbound and digital marketing initiatives in the comments below.
