There are so many opportunities for marketers to build their brand and business using social media platforms. In regard to those that offer live streaming, there has been has been a lot of discussion about the growth of these channels. This week’s posts dive deeper on Facebook’s new live streaming feature and how to do Snapchat right, in addition to some great posts on tools to up your Instagram marketing game, documenting content marketing workflows, and conversion rate optimization. Here are five interesting posts that stood out to me this past week:
- 9 Awesome Tools To Up Your Instagram Marketing Game – TopRankBlog.com
With 85% of top brands currently using Instagram to build their business, there’s no doubt that this is an important social channel. If you are looking for tools to help you create great photos, share web content, and manage multiple accounts, this post shares nine helpful resources to make building your brand on Instagram easier.
Facebook’s new live streaming feature allows you to broadcast video directly from your profile or the mentions app. If you’re a marketer that has utilized Snapchat, this is all familiar stuff. In this post, you’ll learn helpful tips for creating the most impactful videos and engaging in dialogue with your viewers.
With seven billion video views a day, Snapchat has grown into a social platform that is becoming widely recognized and used by major brands and individuals. If your new to using Snapchat and want to learn how it can best support and grow your business, this post features 25 people who really get it and are doing something a little different.
- How to Document Your Content Marketing Workflow – ContentMarketingInstitute.com
If you are a content marketer and have seen positive results from your efforts, you know that having a well-documented strategy is the key to success. In addition to having a document strategy, it is also important to document your workflow. Why? Because the process will save you a lot of time and effort later on. This post touches on the important steps to ensure you have a well-documented content marketing workflow.
- The Questions Everyone Working In Conversion Rate Optimization Should Know How To Answer – Forbes.com
In this post, Neil Patel talks about how many conversion optimizers are missing the mark. He feels that it’s about asking the right questions like “who is your target customer?” He says that you don’t know whom you’re trying to reach; you’ll never do a successful job of optimizing for conversions. He dives deeper on the factors, influences, and experiences that should be considered.
What articles have you read this week that you found interesting? Please share any good resources for inbound and digital marketing initiatives in the comments below.
