When you think of Oshkosh Airport Products, for many, the first thing that pops into your head is bad-ass equipment. In fact, their equipment is world-renowned for being tough, dependable, innovative, and second-to-none. These were some of the traits we wanted to convey when we were approached by Oshkosh Airport Products to redesign their website.

There’s an old expression “The cobbler’s children have no shoes”.  Prior to this year, I felt this expression accurately described our own website.  This saying sums up how professionals can sometimes fall into the trap of not applying their skills to their own business.  

At Stream Creative, it’s our passion to exceed our client’s expectations and too often this comes at the expense of our own marketing efforts. Well, in late 2016 we decided to do something about it.  We needed to do a better job treating ourselves as a client.  

In part one of our must-have elements for an effective website, I focused on content. In part two, I’ll touch how we’ve come a long way from old school website design; although, some elements of modern sites give a nod to features from back in the day in regard to simplicity. While a lot of creative inspiration and functionality factors go in to good design, here are some current trends that have broad acceptance and appeal.