In 1996, Bill Gates published an essay titled "Content is King." It's easy to believe that such a paper written today would be titled "Video Content is King" after looking at the video marketing statistics for 2022.
Over the last decade, video marketing has gone from novelty to necessity – a crucial path to the over 200 million video viewers in the United States, 54% of whom say they want to see more content from the brands and businesses they support (Oberlo).
With an increasing number of businesses promoting their products in video format, video marketing is exploding worldwide. Due to its ability to promote products and services, increase website traffic and engagement, and build relationships with viewers, there’s no wonder why video marketing has become an essential tool brands use to market themselves.
Read on to discover the best ways to promote your manufacturing business using video marketing and why it matters in today’s digital age.
YouTube is more than cat videos and weird children's media. It's an excellent resource to educate and influence users!
Want to make video but all you have is Photoshop? No problem! Adobe Photoshop has video editing capabilities that you can use to make professional looking marketing videos.
While looking through the Inbound 2020 agenda, I found myself most excited about Zach Basner's session Creating A World-Class Business YouTube Channel (And Actually Generating Leads). Many businesses have a YouTube channel, but many of them use it as little more than a glorified video hosting platform. Which seems like a lot of wasted potential.
Have you tried using video to market your business? If so you’re not alone.
You are an expert! There are hundreds...thousands...maybe millions of people out there who would love to know what you know, and it’s never been easier to help educate them.
Through his incredible storytelling skills, Tony Gnau enlightens us with how and why we should be fitting videos into our very own marketing funnels. Tony and his team at T60 Productions are communication experts, content creators and above all else… storytellers. They guide their clients through the corporate video production process and create videos people enjoy watching.
Guest Blog by Tony Gnau, T60 Productions
The question these days isn’t so much should your business produce videos. Research data tells us we should be asking what videos should you produce, how many, and what’s it going to cost?! The good news is the answers are pretty simple… even the cost one.
I recently talked with two marketing pros on the front lines of marketing videos and sales enablement. They shared their insights on how video can support sales and business development.
They will be going more in depth into this topic during their Experience Inbound session, "Got Video? Four Tactics To Drive More Sales Through Video Personalization."
