In the past year, I've been reading more and more about how companies are testing and using barcodes in offline marketing campaigns.  You can add these QR codes or barcodes to anything where you can place an image, so you have an endless amount of ways to add them to your marketing material. I created this image to the right by using qrstuff.com. After scanning, it will take you directly to our Facebook page (give it a try!).  This last week I've noticed mentions in two local publications that allow the reader to scan a barcode, or QR code, with their smartphone to receive some "bonus" information.