When you think of TikTok, you’ll probably envision viral dances and challenges. While this is true, TikTok has the power to do so much more and provides a unique opportunity for businesses to interact with their viewers. With over 1.7 billion monthly users on the app, the potential to reach vast audiences and promote your business is endless.

But is there room for the manufacturing industry on the video-scrolling platform? Absolutely! But you may be wondering where to start. Look no further because this article will give you tips and tricks on how to gain traction on your videos and have your brand seen on TikTok.

Continue reading to see real examples of Wisconsin-based manufacturing companies TikToks and how to use the app’s algorithm to your advantage.

People are consuming more content than ever before. In today's fast paced world the easiest way to stay up to date with the constant stream of information is with social media's top channels including Facebook, Instagram, LinkedIn and more. And this is true for both B2B and B2C audiences.

It's easy to feel overwhelmed by the sheer magnitude of it all. With so many other brands putting out nonstop content through multiple different platforms, how is your audience supposed to notice you?

Personalization and engagement does not come naturally for every business or brand in regard to communication across various social channels. Developing meaningful and relevant conversations with customers, followers and fans drives deeper interaction and long-term loyalty. In addition to truly listening to your network, it takes a dedicated team, time and commitment to establish a high level of personalization across social channels.