In a recent post announcing HubSpot’s launch of their new inbound experience and content optimization system, we gave a brief overview of a tool called Social Inbox.  It’s a resource we’ve been testing out with some of our clients and have found that it has an incredible ability to allow sales and marketing representatives to make social initiatives what they always intended to be – a way to personally connect with and address prospects and customers’ needs. While weeding through the clutter can be a challenge, social media and email marketing are highly recognized by company executives, marketing and sales leads as a way to grow business.  Social inbox incorporates functionality that allows for social conversations to be organized and prioritized in a way that better examines marketing analytics and represents ROI.