How To Use Current Data to Set New Marketing Goals for 2013

The New Year is just around the corner. Have you thought about your New Year’s resolution? Are you going with the traditional: “I’m going to lose weight” or “I’m giving up sweets” or “I’m going to save money” or “I’m going to be more adventurous.” Those are all great resolutions for individuals. But what about for your business? Is your business setting any resolutions for the New Year?

Marketing Analysis and Marketing Campaign
Read more
Author: Monica Madsen

Middle of the Funnel (MOFU) Marketing Infographic

MOFU InfographicThe following infographic was created as part of our Inbound Marketing series focusing on the parts of the marketing sales funnel: TOFU, MOFU, and BOFU.

Read more
Author: Monica Madsen

How to Use HubSpot Workflows For Your Lead Nurturing Campaigns

The whole purpose of lead nurturing campaigns is to get a sale at the end isn’t it? Lead nurturing is more than that though. It’s not just about the sale. It’s about catering to your leads wants and needs by providing the right information and materials at the right time, without overwhelming them and pushing them away with mass amounts of emails, and even phone calls.

lead nurturing workflows
Read more
Author: Monica Madsen

A Fool-Proof Formula to Generate Qualified Leads with Lead Nurturing

Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (DemandGen Report)

Inbound Marketing Lead Nurturing
Read more
Author: Monica Madsen

LinkedIn Tactics, Tools, and Marketing Strategies To Succeed In 2013

“Having a profile that is 100% complete is 40 times more effective,” but only 50% of profiles are at 100% complete on LinkedIn. That’s how Wayne Breitbarth started his LinkedIn training, Power Formula for LinkedIn.

LinkedIn Marketing Strategy
Read more
Author: Mary Jo Preston

HubSpot's Marketing Tools Featured at Inbound Milwaukee User Group

Inbound Milwaukee, a HubSpot user group, had another successful meetup. All attendees had the opportunity to hear from two of HubSpot’s experts, Chris O’Donnell, Director and Product Management, and John Nagro, Director of Engineering.

Inbound Milwaukee
Read more
Author: Monica Madsen

The Secret of Successful Search Engine Optimization

92% of online users first use search engines to look for products and services. (HubSpot) The question is: Where do you rank in those results? Are you happy with your ranking or do you want to increase it? Either way, following the best practices of SEO (search engine optimization) and understanding how search results are formed is a must in inbound marketing.

SEO optimization inbound marketing
Read more
Author: Monica Madsen

Closing the Loop on Inbound Leads

Lead Generation Sales FunnelThe following is a guest post from Frank Belzer, a sales development expert and Senior Sales Strategist and VP of Corporate Training at Kurlan and Associates. Frank is a regular contributor to the sales and sales management training curriculum at Kurlan and Associates and is the host of the weekly Internet Radio Show, Sales Talk Live.

Read more
Author: Steve James

The Transition from Traditional to Digital Marketing

88% of the US owns a mobile device, and 25% of mobile users ONLY access the web from their phone.

digital marketing summitThat’s a pretty thought provoking statistic, shared with us by Pandora at the Digital Marketing Summit, hosted by Boelter + Lincoln in Milwaukee. At the summit, various speakers discussed how marketing and advertising has changed and evolved due to the rapidly growing world of technology.

Read more
Author: Mary Jo Preston

Jeff Coon Speaks about Inbound12 at the First HubSpot Milwaukee User Group

Networking is an effective way to meet new people in your industry and collaborate with them. This is a goal of the new HubSpot Milwaukee User Group – to teach, discuss, and brainstorm Inbound Marketing strategies, campaigns, and tools.

jeff coon milwaukee hubspot user group
Read more
Author: Monica Madsen