Congratulations! You’ve successfully secured the green light to pursue your inbound marketing campaign dreams. But the biggest challenge you’ll face as an inbound marketer is yet to come and it’s not at all what you might expect.
Congratulations! You’ve successfully secured the green light to pursue your inbound marketing campaign dreams. But the biggest challenge you’ll face as an inbound marketer is yet to come and it’s not at all what you might expect.
Successful inbound marketers understand the link between campaign development, content marketing and branding, and the power it holds to staying competitive while boosting ROI. In fact, according to HubSpot’s State of Inbound 2015 Report, companies are three times more likely to see a higher ROI on inbound marketing campaigns than outbound. With the right mix of content contributors and promotion of content, businesses will experience more traffic, engagement, lead generation and sales.
According to HubSpot’s report, organizations that saw the largest increase in ROI from 2014 to 2015, expanded their content creation strategies by employing and including contributions from not only staff writers, but also guest contributors and freelancer / third party writers. Companies that called on fewer guest and staff contributors experienced a definitively lower ROI for the year. What this tells us is that successful inbound content creation, takes as much balance as walking a tight rope.
For years, inbound marketing pioneer, HubSpot, revealed insightful and successful tactics that helped businesses grow while decreasing, or altogether eliminating traditional advertising from their marketing budgets. One exception has been the use of pay-per-click (PPC) and promoted social ads. As an agency, we have experienced that these types of digital ads can be an essential element of both B2C and B2B campaigns. At last week’s 2015 Inbound Conference, HubSpot representatives reiterated the benefits this type of advertising provides when implemented in a way that is measureable. In fact, 53% of customers have tried ads this year. As our team sat in the audience and listened to HubSpot co-founder, Dharmesh Shah, announce the release of the new Ads Add-On feature, we were all in agreement that this new enhancement will provide even more value for many of our clients.
Qualifying prospective customers is an essential function for many companies that want to nurture and convert the best prospects. It is also an important factor in analyzing information about less qualified leads and determining factors that could be used to increase their level of qualification. A valuable resource that has allowed HubSpot users to establish a scoring system that assigns point values to contacts based on individual contact properties, form submissions and list memberships is called Custom Lead Scoring. Its benefits include:
Last week we collaborated with Weidert Group of Appleton, WI to host an amazing 2-day conference called Experience Inbound. The event was held at two of the states most iconic sports venues including Wednesday at Miller Park in Milwaukee and Thursday at Lambeau Field in Green Bay. Over the course of the two days, 240 attendees came together to meet, share expertise and throw down some serious sales and inbound marketing knowledge. We can’t thank these dynamic speakers enough for their time and participation in our event.
Additionally, we’d like to extend a big thank you to our event sponsors:
Take a look at what our attendees and speakers had to say about the event throughout the day!
Most marketers understand the link between content marketing and branding, and the power it holds in regard to staying competitive and boosting your product or service. With the right mix of content marketing strategies, businesses will experience more traffic, engagement, lead generation and sales. Nobody understands this more than Chad Pollitt, VP of Audience and Co-founder of Relevance.com, an online publication dedicated to helping marketing and communications executives solve their online content visibility challenges.
Inbound Wisconsin is a conference that will give sales and marketing professionals the opportunity to learn strategies with highly actionable instruction that is guaranteed to help businesses grow. The event is in collaboration with HubSpot, Google, Relevance.com and other leading technology companies.
The Stream Creative office is a magical place every spring as the team gears up for March Madness festivities. We complete our brackets and post them for all to see, the kegerator is filled with the beer of choice, Jason brings in his projector and screen, and some family members even join us to “work remotely” by setting up shop in our conference room. While many of our team members root for Wisconsin to go far, this year the majority have the Badgers going all the way. Not surprising considering the talent, heart and impressive stats the roster had coming into the tournament.
In August 2014, our good friend, Paul Roetzer, CEO of PR 20/20, released his latest book, The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success. Paul’s book focuses on processes, technologies, and strategies needed to fill marketing gaps and build performance-driven organizations. Written to be an essential and accessible guide for marketers, executives, and entrepreneurs, The Marketing Performance Blueprint includes key principles focusing on performance goals, digital transformation, creating a modern team and more. As a deeper-dive into the core concepts discussed in his book, Paul is offering a live online event: The Marketing Blueprint Webinar Series beginning February 10 at 1pm.
We recently chatted with Paul about some of the key takeaways participants will obtain through this series:
We certainly don’t live in the North Pole or drive a reindeer sleigh to work, but there are three key similarities between inbound marketers and jolly ol’ Saint Nicholas.
Here’s a short list that will convince you that inbound marketers and Santa Claus operate in similar ways.
