All over the Internet you read that ‘content is king’ and creating new content on a regular basis is critical with inbound marketing. Creating content is something everyone should practice, whether you’re an SEO consultant, a link-building specialist, or all around inbound marketer.
When creating a website or landing page, there should be one main goal in mind: to have your visitors do something. Whether it is to buy a service or product, subscribe to your blog, or download a free eBook, you should have a clear, measurable action defined. Overall, your objective should answer the question, “What do I want my visitors to do?”
HubSpot and Hootsuite teamed up once again in attempt to break the record for the world’s largest webinar. The goal of 11,000 live participants was set in order to break the record. Webinar attendees were strongly encouraged to tweet about the webinar using the hashtag #InboundSci and provide a link to the webinar.
Inbound marketing is a big process, made up of many different parts. Keeping all those different parts of the process organized so they can be understood can be a challenge on its own.
Using the right keywords in your content is one of the best plans of action you can have to help get found and rank in search engines. Being able to search for the right keywords for your target audience is an important part of the keyword strategy. There are different steps to take when starting your keyword research strategy.
Link building should be a regular and important component of your inbound marketing strategy.
Content marketing seems to be the buzzword these days. It's certainly an easy term to throw around. Exactly what tactics and techniques does content marketing encompass? And why should your company invest in creating content?
Showing quality results and success is the best way to report to your clients that your inbound marketing strategy is working. When creating the marketing and analytic reports, it is important to include the right information.
An SEO campaign is a large component of Inbound Marketing. The SEO campaign is compiled of different parts and strategies. One of these should be Local SEO, connected with Local Citations.
Using local citations will increase the chances of your services being found in search results instead of just your business name and city location. The process is similar to building links to your website with organic SEO. To begin the process, you need to build structured citations with the help of a third party data provider, such as Whitespark.
Whitespark searches beyond basic directories to find valuable citation sources based on your location, phone number, or a keyword phrase you provide in the Local Citation Finder tool. It will then compare citation profiles (yours and your competitor’s) and help you build the citations and track them. In your search results, you will see the total number of citations for each site, view specific sources, and a comparison. Whitespark also provides links to submit your site to a citation sources if you are not listed for specific results.
Providing your business information to Local Citation Sources validates the popularity and credibility of your business within a search engine. Citations should include the following information:
* Source: poweredbysearch.com
Part of an inbound marketing strategy is optimizing your content so that it can be found in search engines. Another major part of the strategy is link building from outside sources.
