In a study of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. (MindFire).  See a breakdown by industry.

Failure to respond via social channels can lead up to a 15% increase in churn rate for existing customers (Gartner_inc).  From a business perspective, 15% is a big number for a churn rate. No business wants to lose customers because of failing to interact with them via social media.

Does your business use HubSpot for inbound marketing? Have you ever wondered how it could be made easier and more powerful to use?