With Christmas just over two weeks away, many people are preparing for the holidays – buying presents, sending Christmas cards, and planning the Christmas dinner. As a business, you should be included in the holiday festivities as well by developing engaging and creative social media campaigns. Online shopping, and even mobile shopping, is becoming increasingly more popular. According to AmEx Spending and Saving Tracker, nearly 23% of consumers polled plan to score deals and offers that they discover on social networks, such as Facebook and Twitter. It also revealed that 32% of consumers will look for deals on their smartphones, compared to the 24% last year.