I made a joke about organic reach on Facebook this morning. Nobody got it!

For businesses looking to get started on social media, or even for those who want to ramp up their social media marketing efforts, one question looms over their marketing team: how do I get results without running afoul of the rules?

How many times have you hit “send” on an email and questioned if it would actually be opened? Writing good subject lines can be a daunting task for even the best writer. In this week’s flashback post, you’ll want to check out “17 Tips & Best Practices” to help you with writing catchy subject lines that will get your emails opened. This week’s posts also include tips for using Facebook demographics to connect with your community, how to analyze web elements that may be handicapping your conversion rate and all about how to use Facebook live videos for business. Take a look at my favorite posts from this past week: 

Are you an expert LinkedIn user or someone who simply clicks “accept” when you receive a connection notice? If you’d like to boost your LinkedIn knowledge and learn how others are networking and building their businesses, you’ll want to read “Are You Curious What Others Are Doing on LinkedIn” by Wayne Breitbarth and “21 Hidden LinkedIn Hacks” – both on this week’s Weekly Flashback list. Additionally, this week’s posts include tips to improve your presence on Google, increasing Facebook Live video reach, and when to stop worrying about conversion rate. Take a look at my favorite posts from this past week:

Marketing in what we like to call “unsexy” industries can be a challenge. This week’s flashback posts include ways to think outside the box and achieve marketing success in challenging industries, as well as LinkedIn settings updates, setting Google calendar goals, new sharing options on Facebook and more. Here are my favorite posts from this past week:

How have social channels helped with your content marketing strategy? This week’s flashback posts touch on ways you may not be currently leveraging content-sharing opportunities on social. You’ll also learn about an easy tool to create beautiful eBooks as well as some updates Google has made that effects local search marketers. Check out my favorite posts from this past week:

I’m excited to share this week’s list of posts because a couple hit close to home. The first listed on Facebook ad strategy is a great audio post by my consultant, Rick Mulready, who provides great insight about the many recent changes marketers need to know. Other posts touch on a new way to view the sales funnel, an awesome LinkedIn cheat sheet and Google’s top 3 search ranking factors. Lastly, I want to share our agency’s list of top Midwest conferences for 2016 – including our own, Experience Inbound taking place this May.

My list of posts from last week are all about social channels, live streaming and creating interactive and engaging online experiences for your customers. From Snapchat tutorials, Facebook Carousel ads to interactive content and writing the best meta descriptions - the best articles I read from the past 7 days show the transformation taking place in the world of content marketing to include more visually compelling elements.

My favorite posts this week touch on everything from optimizing Facebook ads to writing “sexy” blog titles. Articles about SEO always catch my attention as well, and I’ve included one that provides some great tips on how linking marketing and SEO can produce stellar results. Check out these posts along with a few other good ones I’ve collected this week:

In part one and two of this tutorial series, we focused on adding the new Facebook pixel to your website and creating custom conversions. In this tutorial, I’ll show you step by step how to add Standard Events on those special pages of your website that you want to track and optimize for your Facebook ad campaigns.