Today as part of HubSpot's Marketing Agency and Consultants Office Hour we had the opportunity to get a sneak preview of HubSpot's new Email and Contacts tools.  So far, from what I've seen the email process seems more intuitive and cleaner than any other email tool I have previously used.  

The new tool will be available to new customers Tuesday (5/22/12), and rolling out to existing clients over the coming months via a migration process.  All customers will be migrating to the new email tool regardless of the product version you subscribe to.

Here are some of the highlights from the presentation:

SPEED IMPROVEMENTS

HubSpot already offers an incredible closed loop marketing system aimed at helping companies get found online. Their software and inbound marketing methodology builds brand awareness, increases online visibility and can turn your website into a valuable lead generation tool.

Today Litmus announced a new tool for testing HTML emails for cross-email client compatibility.  The new tool they've dubbed "Interactive Testing", allows HTML email developers to view and make real-time edits to their code in each of the popular email clients. This could potentially be a huge time saving feature for trouble shooting issues and giving you piece of mind your email will look flawless no matter what email client your audience is using.

Summer has ended and school has started again. It doesn’t seem like that long ago that I was writing my first blog post for Stream Creative. Since that time, I have learned so much about social media, design, and inbound marketing.

Email has grown and changed significantly since its inception. It has revolutionized how individuals and companies communicate globally and has proven to be a great marketing tool for businesses of all sizes. In order to be an effective marketing tool though, special practices should be met, such as what to include in the content and when to send an email. The design and layout of the email are very important as well. Here are this week's inbound marketing news articles about effective email marketing campaigns.