CRM Advertising is quickly becoming the best approach for marketers who aren't just focused on customer acquisition alone, but on customer retention as well. If you've ever fished, you probably understand the amount of sitting, wishing, and waiting involved in the entire process. But you also realize that some strategies can increase your chances of carrying home a few catches. For instance, you know that a larger, more populated pond offers better chances, so you can't waste your time in the wrong pond. Appealing bait is also crucial, so you'll always ensure you cast the reel with a little twitchy snack. If there's no bite after some time, you'll move to a different location to entice new fish or retarget the ones that weren't tempted by your offering the first time around. 

This is the exact mentality that marketers should consider when engaging and re-engaging prospects through targeted, CRM-powered ads as they spend time in the digital sea.

This detailed guide offers an overview of CRM advertising, features, and how far the HubSpot ad management tool can reach in terms of generating leads and increasing conversions.

New HubSpot Hub Alert (April 2024)

Learn more about the features and pricing of Content Hub. It provides tools to help you manage relevant, personalized content across channels and platforms.

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When it comes to marketing, every business wants to spend less time managing tools and more time building relationships with prospects and customers. If you’re daily “marketing” routine is working with a lead generation tool on one platform, your email marketing tool on another, and then trying to integrate everything into a separate spreadsheet, you’re wasting valuable time.

The HubSpot CRM Has Changed How We Do Business

We were early adopters and one of the very first customers and partners to use the HubSpot CRM back in 2014. As a HubSpot certified partner, we were fortunate to have early beta access to test it out and we haven’t looked back since. Prior to the HubSpot CRM, we tested a few other systems and almost pulled the trigger on SalesForce.

If your company is moving from Salesforce to HubSpot CRM, there is an easy way to import your databases by importing your company contacts into the HubSpot CRM.

Over the past 8 years, inbound marketing has become a movement adopted by a large majority of professionals in various industries from B2C to B2B. It wasn’t until recent years that this wildly successful way of attracting and nurturing prospects and customers has extended beyond the marketing department. Organization leaders in all department areas including HR, business development, training, IT and more, continue to lean on inbound philosophies to achieve goals. While these areas of business have been influential, one department that has likely made the strongest impact by using inbound marketing strategy is sales.

What do feel when you look out the window of your home and see someone walking up your doorstep with a clipboard? The first feeling may be fear, the second is likely anxiety, and the third is oftentimes annoyance. Gone are the days when people tolerated disruptive soliciting and selling.