Have you been noticing the pictures of people that are appearing next to the search results in Google? Do you click on those results, as opposed to results with no pictures? Are you wondering how those pictures appeared, and how you can have your picture show up too? All of this has to do with Google Authorship. Google Authorship is set up by adding a “rich snippet,” a special code and link, to your site. 

There’s a new goal in town for websites: Focus on the end user. Is this the goal of your website too, or are you focusing solely on search engine optimization? Don’t get me wrong, SEO is extremely important, but your visitors are even more important. 

One of the most overused and misapplied phrases in internet marketing history was stated in a 1996 speech given by Bill Gates.  That phrase?  “Content is King.”  Using content in your website makes sense.  It's been proven that the search engines love certain kinds of content creation, however, what many website owners don't realize is that the search engines will also penalize sites if they use the wrong kind of content. 

All over the Internet you read that ‘content is king’ and creating new content on a regular basis is critical with inbound marketing. Creating content is something everyone should practice, whether you’re an SEO consultant, a link-building specialist, or all around inbound marketer.

“There are more than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.” (Source)

Article originally written and published for Inbound Marketing University