Content creation has been cited as one of the most relevant digital marketing trends for 2015 with one third of marketers citing this strategy as a key focus in the year ahead. Widely known as the foundation of a strong inbound marketing campaign, it’s not surprising that even B2B companies are producing more content today than they were a year ago. Strong content producers understand the value this tactic brings to improving customer relationships and loyalty, boosting engagement and raising brand awareness.

In August 2014, our good friend, Paul Roetzer, CEO of PR 20/20, released his latest book, The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success. Paul’s book focuses on processes, technologies, and strategies needed to fill marketing gaps and build performance-driven organizations. Written to be an essential and accessible guide for marketers, executives, and entrepreneurs, The Marketing Performance Blueprint includes key principles focusing on performance goals, digital transformation, creating a modern team and more. As a deeper-dive into the core concepts discussed in his book, Paul is offering a live online event: The Marketing Blueprint Webinar Series beginning February 10 at 1pm.

We recently chatted with Paul about some of the key takeaways participants will obtain through this series:

Communication and efficiency are top of mind when making recommendations to our clients for internal marketing teams to best work with an agency team. So often, businesses will have multiple representatives from sales, marketing or other departments – and they all feel comfortable calling their favorite agency rep to make even the smallest of requests...can’t find logos, documents or other materials. From the agency side, we love talking with our clients and see value in the camaraderie established when working with representatives across multiple departments. However, when we sit down to evaluate a project or ongoing relationship, it is important to ensure that we are fostering efficient collaboration, strong communication and a streamlined operations process. Collaboration tools are imperative to the success of a marketing department and agency relationship. The following are just a few of the tools we use to make sure we bring more to the table than creative ideas and design.