In 1996, Bill Gates published an essay titled "Content is King." It's easy to believe that such a paper written today would be titled "Video Content is King" after looking at the video marketing statistics for 2022.

Over the last decade, video marketing has gone from novelty to necessity – a crucial path to the over 200 million video viewers in the United States, 54% of whom say they want to see more content from the brands and businesses they support (Oberlo).

With an increasing number of businesses promoting their products in video format, video marketing is exploding worldwide. Due to its ability to promote products and services, increase website traffic and engagement, and build relationships with viewers, there’s no wonder why video marketing has become an essential tool brands use to market themselves.

Read on to discover the best ways to promote your manufacturing business using video marketing and why it matters in today’s digital age.