In September at Inbound 24 HubSpot has rolled out some major updates to the platform enhanced with AI. Here's the latest updates HubSpot just announced.
Learn about everything that's New in HubSpot AI as of September 2024 here on the HubSpot AI overview page.
Stream Creative’s recent event, “Maximizing AI Outputs with Your Brand’s Voice,” highlighted the role of brand voice and how it can be integrated to guide AI content creation.
Here are the presentation highlights.
It’s been said our fascination with artificial intelligence (AI) began in 1939 as we watched a tin man skip his way down a yellow brick road. Since then, generations of scientists have pursued the vision of AI, creating bigger, better, and “smarter” machines. In an age dominated by technology, we’re never surprised to learn about a system or program that’s more powerful. The news that does have people talking is the advent of technology that makes programs more personal.
On November 30, 2022, OpenAI introduced the ChatGPT chatbot, a natural language model designed to interact with users in a dialogue format that OpenAI says “makes it possible for ChatGPT to answer follow-up questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests.” ChatGPT intrigued and excited HubSpot founder and CTO Dharmesh Shah as it represented a bridge to what he referred to as ChatUX, the ability to put a natural chat interface on software. This vision inspired him and the HubSpot team to create ChatSpot, an app Shah called “a ChatGPT-powered A.I. tool that helps you grow better.”
In today's rapidly evolving business landscape, you've likely tried various AI tools in your workplace. As a marketer, I wholeheartedly acknowledge the advantages of these tools in enhancing efficiency and conducting research. However, in a leadership role, I firmly believe you can’t use ChatGPT or other AI tools to install good work ethic traits.
Having good mentors, comprehensive training (including failure and mistakes), and individuals eager to learn from the ground up remains unparalleled. Before the AI Champions interject, I’m not encouraging the Rise of the War With Machines (or am I?)
Since its launch in November 2022, ChatGPT has become one of the fastest-growing tech products ever, with over 1 million users in the first five days and over 100 million by the end of January. It’s no surprise that the revolutionary AI chatbot has fueled a flood of new products utilizing the generative language model to simplify, streamline, and supercharge their CRM platforms.
