It’s that time of the year again! Better than Christmas and your birthday mixed together, Experience Inbound is back and better than ever. This unique sales and marketing conference is going to give you the know-how to attract and close more opportunities using inbound marketing. And do you know what the best part is? The best part is that there are 10 best parts!
1. See Collaboration at Its Best
Stream Creative and Weidert Group, two inbound marketing agencies, have joined forces to create something bigger and better. We found that by working together we can reach more people geographically and pull together more resources to create something truly unique. We’re kinda like the Avengers that way, and not just because at least one member of each of our teams could probably punch a meteor in the face (ahem, Janice).
2. Gain New Insights on Inbound Marketing
Maybe she’s born with it? Maybe it’s a solid inbound marketing strategy? Inbound brought Jen Spencer’s startup from $0 to $2M in a year, and she’s gonna tell you how she did it. You’ll learn how to define and understand your target buyer, and then how to build and use the buyer journey to create the kind of content that will keep your customers coming back for more.
3. Experience the Joys of Video Storytelling
Everyone loves a good story. From the classic tales of King Arthur to that wacky story about Joe from Accounting who took three-too-many shots at the company Christmas party last year. Tony Gnau is going to show you how to use the latest technology to make your storytelling a cut above the rest.
4. Networking with the Pros
We built it, and they came. Now that these experts are all in one place it’s time to socialize. And who doesn’t love making new friends? You’re sure to make connections here that will boost your business.
5. Learn the Latest SEO Tips & Tricks
The internet is massive, searching for things can be like trying to find a needle in the Pacific Ocean. But have no fear, SEO experts Britney Muller of Moz and Martin Weinberg of SEMrush are going to help turn your row boat into a naval submarine. First things first, you gotta acquire your target! Martin is going to cover the ins and outs of keyword strategies and how to associate your content with audiences most likely to respond to it. Then we look to the future with Britney. Her expertise will arm you with the knowledge, tools, and strategies to adapt in the ever-changing digital world.
6. Get Strategies to Improve Your Content
What’s better than leads? Customers of course! The trick is getting potential customers to stay on your site and interact. It’s easier said than done, but also easier than you might think it is. Andy Crestodina, author of Content Chemistry: The Illustrated Handbook for Content Marketing, is going to demonstrate how to optimize your site through content.
7. Add a Little Science to Your Lead Strategy
Marketing can be a bit like dating. To make it work you need to establish trust, have clear communication, put your best selling points first, and have a working knowledge of neuroscience. Stream Creative’s Jeff Coon will show you how to combine visual communication with behavioral science to shorten the sales cycle and improve your closing rate. These skills are sure to result in an increase of sales, results of applying them into your love life will vary.
8. Locations so Good it's Hard to Choose One
How many people go to games at Miller Park and Lambeau Field each year? Now how many people go there for sales and marketing conferences? Not as many, I can tell ya that much. This is your chance to experience an event at Wisconsin landmarks in a way very few people ever do. And maybe still get a hotdog out of the deal. . .
9. You Got Something to Say?!
Cause we’d love to hear it! No one likes being talked at all day, Q&A sessions give you the chance to get interactive. Our casual environment keeps things friendly and new ideas often form through collaboration. We know it takes more than beans to make a burrito, and your experiences in the marketing world help keep things fresh.
10. Happy Hour – Need We Say More?
This is Wisconsin after all.
So, there you have it. The top 10 reasons to attend Experience Inbound. Did we miss your favorite part? Want to share a fun Experience Inbound memory? Let us know!
