Is HubSpot a CMS? The short answer? Yes! A little longer answer? Continue reading!

Here at Stream Creative, we’ve been building websites on HubSpot CMS for over 12 years now and we wouldn’t have it any other way. HubSpot is our CMS (Content Management System) of choice because it empowers our clients to control their own website and do it with ease.

HubSpot’s CMS has made major updates through the years but at the core, the way customers purchase and host their website with HubSpot is the same. We love it for the continuous updates, leading-edge marketing integrations, and performance consistency.

As we work with our customers to set up website hosting on HubSpot, we often hear the same questions. Keep reading below as we dive into the details on the common questions we hear from customers.

The American Marketing Association (AMA) welcomed five stand-out guest speakers to give their insights and expertise on what is currently happening in the business world in regards to marketing and manufacturing at Milwaukee’s virtual manufacturing event. 

As a content creator, producing high-quality marketing videos may come easy to you. However, there may be some questions you’re not considering. For example: “is my audience giving their full attention to this entire video?” or “Are they retaining all the important information I’m giving to them?”

For businesses looking to get started on social media, or even for those who want to ramp up their social media marketing efforts, one question looms over their marketing team: how do I get results without running afoul of the rules?

No matter the industry, chatbots are becoming an essential tool. More than 1.4 billion people and more than 60% of Millenials already use chatbots and that number is rising.

There is a lot to love about HubSpot’s new CMS Hub Professional, namely, that it offers marketers the flexibility to easily build beautiful (and functional) websites. It’s one of the main reasons we’ve used the CMS for over 10 years as a Platinum Solutions Partner. With the new drag n drop modules and themes, we have even more elbow room to get creative. It may seem a bit overwhelming at first, but have no fear! We've compiled a list of pro tips when using the HubSpot CMS to help you set up your account and start building your website.

Use As Few Themes as Possible In Your HubSpot Account
Set Your HubSpot Global Theme Styles First
Use Appropriate Image Sizes For Your HubSpot Pages And Templates
Limit The Number Of Web Fonts Across All HubSpot Pages
Assign System Page And Blog Templates in HubSpot
Set Up Your HubSpot Color Picker Favorites

Why Facebook Video Ads are the Most Effective

In terms of Facebook’s primary ad formats, video ads are by far the most effective.

Running marketing campaigns typically involves several mediums and initiatives that cross between both the marketing, sales, and customer service departments.

Tracking all of this can be a daunting task if you don't have the right tools and processes in place. Fortunately, HubSpot Marketing Pro and Enterprise customers have access to HubSpot Campaigns to help tie all of your assets together.

As a manufacturer, you have a huge advantage over other industries. What you do is visual. You make things. There’s a physical process to producing your product, and it doesn’t hurt that it usually involves some pretty cool machines.