Summer has ended and school has started again. It doesn’t seem like that long ago that I was writing my first blog post for Stream Creative. Since that time, I have learned so much about social media, design, and inbound marketing.

Email has grown and changed significantly since its inception. It has revolutionized how individuals and companies communicate globally and has proven to be a great marketing tool for businesses of all sizes. In order to be an effective marketing tool though, special practices should be met, such as what to include in the content and when to send an email. The design and layout of the email are very important as well. Here are this week's inbound marketing news articles about effective email marketing campaigns.

As we begin new web site projects with clients, one of the top questions we are asked is "Will my web site work on my phone?” Smartphones are no longer a trend, but they are an extension of connecting your business with your customers wherever they may be - it doesn't matter if it's a local client in Milwaukee or one with locations globally. With creating new mobile websites comes additional learning on how to keep up your SEO rankings, not just for the computer but for mobile marketing as well. Here are some useful sources from this week’s inbound marketing news to help you learn the steps to being a successful mobile marketer.

Working on a new website and want to make sure your business gets found? Want to improve your social media rankings? Not sure where to look for help? Search Engine Optimization (SEO) is key to being found online. Here are some helpful articles explaining what SEO is all about. These articles take you through the basics and through advanced steps to improve your SEO.

Not only is the movie filled with intense action, the social media campaign behind the movie is extreme and has obviously paid off.

One of my goals for this internship is to get certified in Inbound Marketing. How is this going to happen?

Over the weekend, I had the opportunity to see how the “older generation” views Facebook, how there’s so much information and networking on the site. As the conversation went on, I was thinking about the major changes Facebook has made since it first launched in 2004. 

School may be done for the summer but my education continues. I'll be spending my summer in Milwaukee, interning at Stream Creative. And I'm kicking things off with my first blog post!

So there we were, "noses to the grindstone" on the verge of making another bad decision. Do we shuffle over to the fridge and get our depressing brown bag lunches from home or do we head over to McDonald's for some guilty pleasure? Honestly, I was leaning towards the latter. But then it happened. 

If you've struggled reaching your prospects via traditional marketing, it might be time to try something new. How about starting a lemonade stand?