Building your website is a big step toward getting found online. To have an effective and useful website, you must go through steps of testing, add valuable content, and make adjustments as feedback comes in so you can watch your business grow! Here are some articles that offer advice and tips for testing your website and using landing pages to capture more leads and customers.
In this day and age, most communication happens online via Twitter, Email, Facebook, Skype, etc. Using these channels as means of communicating with clients and other businesses needs to be done right in order for it to be effective.
The following is a guest post from Frank Belzer, a sales development expert and Senior Sales Strategist and VP of Corporate Training at Kurlan and Associates. Frank is a regular contributor to the sales and sales management training curriculum at Kurlan and Associates and is the host of the weekly Internet Radio Show, Sales Talk Live.
It’s all about getting found. How you go about getting found is the real test. Search engines, social media, and blogs have revolutionized lead generation. Consumers spend most of their time online for shopping research, reading reviews and blogs, and just using search engines. Because of this, businesses are making the transformation from outbound to inbound marketing. To remain competitive with their websites, businesses should create an engaging online atmosphere for their customers, to make it more readily available to sell products and services. Here are steps, strategies, and advice from lead generation experts.
Many businesses want to use social networking to spread content and reach their target audience. The problem occurs when businesses research how to use social networking. Several misconceptions about social media and how to use it are floating around online.
Many businesses utilize blogs to create leads and build a brand image. For these reasons, it is important to have an effective blog that is getting seen and bringing in potential clients. Here are some articles to help you have an effective blog and expand your reach.
We are in flight out of Milwaukee and headed to the HubSpot User Group Summit for two days of jam-packed Inbound Marketing goodness! From a company standpoint, we found last year's trip to be so beneficial that we are sending everyone this year. A lot has happened within the year with HubSpot's software upgrades and integrations, it will be exciting to see what's new and upcoming to bring back and share with our clients. On top of that, we'll have two days devoted to learning more about inbound marketing, social media and SEO from some leading experts! On our first day we'll be hearing Paul Roetzer of PR 20/20 talk about his upcoming book The Marketing Agency Blueprint, and keynotes from Guy Kawasaki and Dan Heath at the Inbound Marketing Summit.
It is officially football season. And for Packer fans, things are off to a great start!
Twitter is just one of the many social media channels businesses and individuals use to connect and create leads. As a business, Twitter is used to share the latest news and product with customers, as well as sharing content of other businesses to generate leads. For an individual looking to make it in the world, using Twitter helps to connect with leaders in their industry of interest and learn from them. Using Twitter properly and effectively is another story and does not happen over night. Here are some articles that teach the proper way to use Twitter to benefit you and your business.
