“There are more than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.” (Source)

How to Use Your Blog to Attract Customers [Customer Story]

RIDE Adventures is in the motorcycle touring business, a type of adventure travel that many avid motorcycle enthusiasts don’t even know exists. When we recognized that few potential customers would be searching for “guided motorcycle tours in South America,” it became obvious that we’d have to find another way to draw people to our website. If motorcycle riders weren’t searching for “motorcycle tours,” what were they searching for? Hubspot’s Keywords and Blog Analytics tools made this easy to discover, and we’ve been blogging accordingly ever since.

Part of an inbound marketing strategy is optimizing your content so that it can be found in search engines. Another major part of the strategy is link building from outside sources.  

As a consumer, have you ever used a “loyalty” or “rewards” punch card? You know the kind that offers you something free after a certain amount of purchases. Have you ever lost that card?

It’s finally here – well almost. Facebook is slowly rolling out Timeline for Business Pages. The estimated launch time is the end of the month, which is fast approaching. So what does this means for brands with pages? It means you should start prepping for the change and adjust yoru social media strategy, and here’s how.

• If you don’t have timeline for your personal profile, it wouldn’t be a bad idea to switch over now so that you can start playing around with timeline and learn how it works. This way, when timeline comes for pages, you can make the switch and peruse through the set-up process.
• Build a strategy for the new page. Create a cover photo that will define your brand and engage your customers. Develop a way to share your story to inform your customers of who you are a business and what it is you do.
• Timeline gives a business the opportunity to hide specific moments in history that should not be shared, something from the past.
• When sharing exclusive news, Timeline gives you the option to share with a specific group of people so not everyone can see what you are posting. This could be helping when sharing a special offer for fans only. But for posts about your business in general, you can share it with anyone and everyone. Content is just as important on your Facebook page as it is on your web page.
• Get creative with the visual elements that will be on your page, aside from the profile and cover pictures. This could a great opportunity to add videos – both old and new.
• With Timeline, you can date back to the beginning of business. Tell your business story and show how you have grown and expanded from the beginning.
• When the time comes to make the switch, jump on it. Don’t wait until you are forced to make the switch. Also, take the time to play around with Timeline on your own page before right away publishing the new page and its additions.
• Stay up-to-date on what your competitors are doing on their pages so that you can create a way to stand out. Don’t wait until the last minute to add Timeline. Make sure to do your research and be prepared for any possibility. No one is completely sure what the Timeline for Pages will all entail.

How are you getting prepared for the transition to the new Timeline on your business page? What are your thoughts on the change – will it have a positive or negative effect on how businesses are viewed?

It happens to all of us. We open up a blank document and stare at the empty page for what seems to be an eternity. You have an idea for a blog but don’t know where to start. Or maybe you don’t even have the idea yet. Either way, that blog post is not creating itself.  So, how do you overcome this obstacle and create exciting and engaging content? Follow these four simple steps and you’re on your way to developing an A+ blog.

It’s a new year so change is expected and we all knew this change was coming. It’s been a hot topic ever since the rumor erupted. I’m referring to the Facebook Timeline.

For a final project, I gave a presentation in one of my communication classes. Sounds easy right, especially since it’s a communication class? Wrong.

Black Friday seems to be the trending topic this time of year. It seems people are preparing for more the shopping extravaganzas than for Thanksgiving! And just like your Thanksgiving dinner, Black Friday either turns out perfectly where you get exactly what you wanted or you leave unsatisfied.