Email Marketing Benchmarks and Statistics to Improve Your 2023 Strategy

Email may seem like an “old school” marketing strategy, but statistics and marketers agree email remains one of the most effective marketing channels.

With 4.48 billion daily email users, there’s no question email marketing can benefit your manufacturing business. In 2021, 77% of marketers noticed increased email engagement and a $36 return on investment (ROI) for every dollar spent!

Below, we dive into the email marketing metrics for 2022, giving insight into what’s working in email marketing and how the manufacturing industry compares. We also provide a comprehensive overview of ways you can improve your manufacturing business’s email marketing campaign in 2023.

Keep reading to learn more! 

With an increasing number of businesses promoting their products in video format, video marketing is exploding worldwide. Due to its ability to promote products and services, increase website traffic and engagement, and build relationships with viewers, there’s no wonder why video marketing has become an essential tool brands use to market themselves.

Read on to discover the best ways to promote your manufacturing business using video marketing and why it matters in today’s digital age.

Email is an efficient and effective strategy to reach your audience, but there are several things marketers should consider before hitting ‘send’.

Continue reading to dive deeper into email marketing trends and best practices and discover ways to make your email marketing strategies effective and up-to-date.

I made a joke about organic reach on Facebook this morning. Nobody got it!

The silos of traditional organizational department structures are crumbling. There has been a welcomed shift in strategic thinking, emphasizing collaborative work circles and interdepartmental teams. Not only does it make sense from a tactical standpoint, the collaboration between two key departments – marketing and customer service – is essential.

When you think of TikTok, you’ll probably envision viral dances and challenges. While this is true, TikTok has the power to do so much more and provides a unique opportunity for businesses to interact with their viewers. With over 1.7 billion monthly users on the app, the potential to reach vast audiences and promote your business is endless.

But is there room for the manufacturing industry on the video-scrolling platform? Absolutely! But you may be wondering where to start. Look no further because this article will give you tips and tricks on how to gain traction on your videos and have your brand seen on TikTok.

Continue reading to see real examples of Wisconsin-based manufacturing companies TikToks and how to use the app’s algorithm to your advantage.

YouTube is more than cat videos and weird children's media. It's an excellent resource to educate and influence users!

We are so excited to have Wayne Breitbarth back to Experience Inbound to lead us in his workshop, How to Use LinkedIn for Lead Generation and Business Success!

Some bot questions are easier to answer than others. How do robots eat salsa? With microchips, of course! How do I use conversational marketing and bots to drive lead generation on my website? Hm, for that one, let's ask an expert!

At Experience Inbound 2022, we're excited to welcome keynote speaker Tim Washer! Tim has acted/written for Saturday Night Live, The Late Show, James Corden and John Oliver. He served as global head of social content for the Smarter Planet IOT campaign at IBM, where he used humor to capture attention and earn trust with audiences.