In a study of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. (MindFire).  See a breakdown by industry.

Failure to respond via social channels can lead up to a 15% increase in churn rate for existing customers (Gartner_inc).  From a business perspective, 15% is a big number for a churn rate. No business wants to lose customers because of failing to interact with them via social media.

Does your business use HubSpot for inbound marketing? Have you ever wondered how it could be made easier and more powerful to use?

For all those inbound marketing enthusiasts out there, we’ve got some great news for you. There are a lot of exciting Milwaukee inbound marketing events coming up, and you're invited. You don’t want to miss out on these awesome opportunities to brainstorm, collaborate, and network with fellow inbound marketers in your industry.

Most people know and understand traditional or outbound marketing -- after all, we're inundated with it in the form of radio and television commercials, print advertising, billboards and constant online advertising.  But how many companies really know what inbound marketing is, and have a deep understanding of how to effectively generate loyal customers and convert "lookers" into buyers? 

Traditionally, small and medium sized businesses have been placed at a marketing disadvantage. Television, radio, and even print advertising, can often be too expensive for most locally owned businesses, therefore making any kind of traditional advertising out of reach. However, with the popularity of inbound marketing teaming up with online marketing, now small and medium sized businesses have discovered that it's a game changer.

The following infographic was created as part of our Inbound Marketing series focusing on the parts of the marketing sales funnel: TOFU, MOFU, and BOFU.

The following is a guest post from Greg Elwell, principal of B2B Inbound. Greg works with Stream Creative on a number of client engagements involving content, SEO, buyer personas and lead nurturing.

I applaud companies and inbound marketers for taking a chance and testing new technologies such as QR codes (abbreviated from Quick Response Codes). After all, an important part of inbound marketing is testing and measuring. But the excitement of new technology can sometimes cause marketers to use tactics that leave me asking the question, "I wonder what they were thinking?"