If you have 5 minutes, follow along as we review the simple steps you can take to optimize your content calendar with data. As a savvy marketer, this may not be new-to-you information, but it will serve as a good reminder to look at what your data is telling you!
By using data to drive your blogging decisions, you can:
We were early adopters and one of the very first customers and partners to use the HubSpot CRM back in 2014. As a HubSpot certified partner, we were fortunate to have early beta access to test it out and we haven’t looked back since. Prior to the HubSpot CRM, we tested a few other systems and almost pulled the trigger on SalesForce.
There's a famous scene in Rocky II (easily the greatest movie of all time), where Rocky's manager Mick explains how they're going to beat the champ, Apollo Creed.
It’s that time of the year again! Better than Christmas and your birthday mixed together, Experience Inbound is back and better than ever. This unique sales and marketing conference is going to give you the know-how to attract and close more opportunities using inbound marketing. And do you know what the best part is? The best part is that there are 10 best parts!
There’s an old expression “The cobbler’s children have no shoes”. Prior to this year, I felt this expression accurately described our own website. This saying sums up how professionals can sometimes fall into the trap of not applying their skills to their own business.
At Stream Creative, it’s our passion to exceed our client’s expectations and too often this comes at the expense of our own marketing efforts. Well, in late 2016 we decided to do something about it. We needed to do a better job treating ourselves as a client.
Gone are the days when marketers make fly by the seat of their pants decisions or decisions based on what they THINK will work for their prospects and customers. In a B2B world, not taking a data-driven approach can be one of the biggest mistakes a manufacturer makes when putting various tactics into place. It is essential to constantly evaluate your prospect and buyer’s behaviors and the analytics behind their actions. Taking this information and using it to make educated decisions about the tactics you employ will make a huge difference in gaining the attention of qualified leads.
There have been many reports published over the years claiming to know the answer to manufacturers’ most burning marketing question: What content channel is most effective for my business? The challenge with deciphering these reports is that the data is inconsistent. Some reports claim direct email is the most effective channel for manufacturers, others say LinkedIn and even more recommend sticking to in-person events like trade shows. The inconsistencies can make a B2B marketer’s head spin. In actuality, just like B2C businesses, manufacturing customers and prospects are very different from company to company. Here are a few important steps to take to identify your most effective channels and produce the best content for each.
Proving the value of your online marketing and advertising campaigns should be easy. Every website platform, online advertising program and social media website now comes complete with data - tons and tons of data. When you add that to Google Analytics, MOZ, SEMrush and the like, you have endless reporting capabilities at your fingertips. In fact, if you are not currently overwhelmed with the sheer volume of available data, please, tell us your secret.
Online articles with images every 75-100 words get double the amount of shares as articles with fewer images, according to Buzz Sumo. Even more interesting, Buffer revealed that images get 567% more inbound links than text-only content.
Two years ago, HubSpot unveiled their CRM software at the annual Inbound conference in Boston, MA. It forever changed sales and marketing alignment for businesses using HubSpot software for inbound marketing strategy. HubSpot’s CRM was an incredible offering for our clients in need of an integrated CRM system, and we were happy to see consistent improvements made since its launch. This week at Inbound 2016, it was announced that HubSpot’s product connection between sales and marketing is going to get even deeper. Here is a list of the 12 new and improved product features being talked about at Inbound this week.
