Guest Blog by Todd Hockenberry, of Top Line Results and co-author of Inbound Organization

To create predictable revenue growth, manufacturing companies need to change their thinking about how they view buyers. The old formula of hiring a salesperson, going to the same trade shows, knocking on prospects doors, and cold calling no longer works to build a predictable revenue stream. Buyers, and the way they find information, evaluate options, consider vendor choices, and make decisions have changed. Has your thinking about buyers changed accordingly? We hear a lot of talk about buyers changing but we have seen little evidence that manufacturing companies have changed to meet buyers where they are today.

Robbie Richards is one of our industry's best authorities on SEO. Passionate about optimization, Robbie is the creator of the actionable SEO course, SEO Playbook, blogger for his popular marketing blog RobbieRichards.com, Search Strategist at Virayo, and speaker at premier marketing conferences including Content Jam and Experience Inbound. 

Robbie's hold-nothing-back approach to help SEOs succeed (not to mention his super-cool Aussie accent) makes this interview compelling and fun. You'll learn more than a few new SEO tactics. And - Robbie will make you a smarter marketer, guaranteed. Listen in!

 Guest Blog by Tony Gnau, T60 Productions

The question these days isn’t so much should your business produce videos. Research data tells us we should be asking what videos should you produce, how many, and what’s it going to cost?! The good news is the answers are pretty simple… even the cost one.

I recently talked with two marketing pros on the front lines of marketing videos and sales enablement. They shared their insights on how video can support sales and business development. 

They will be going more in depth into this topic during their Experience Inbound session, "Got Video? Four Tactics To Drive More Sales Through Video Personalization."

What is conversion rate optimization? And how can it help you grow your business?

If anyone understands the science of conversion rates, it's Justin Rondeau. Being the Director of Marketing at DigitalMarketer, Rondeau has spent his entire career working on optimization campaigns and has run hundreds of tests for both B2B and ecommerce brands and has analyzed 3,000+ tests across virtually every industry.

Through his research he has learned that when trying to optimize a campaign or landing page there are only four fundamental things that actually impact conversions: 

1. The Offer 
2. The Articulation
3. The Targeting 
4. The Design 

Is email marketing dead?

With as many emails one gets to their inbox, it raises the question. I sat down with John Thies, Co-Founder of Email on Acid to discuss this marketing tactic and dive deeper into what it takes to put together an effective email marketing strategy.

John Thies has built his career around helping marketers stay up-to-date on email marketing trends and implement tactics to send high-impact email marketing campaigns.

Believe it or not, email is still one of the most effective tools for getting your message out and, if used correctly, can have an enormous impact on brand awareness and revenue.

An Interview with HubSpots’s Conversational Marketing Manager, Connor Cirillo


We recently sat down for a Q&A session with Connor Cirillo to get his thoughts on how to get started with chatbots and conversational marketing. Connor will be presenting at the HubSpot User Group Milwaukee meetup on March 22. Our team has been digging in to different tools like HubSpot, Drift and Chatfuel to integrate within inbound strategies. Starting with some of the tips Connor provided in the below video is a great place to start.

It’s that time of year again. Time to look ahead at all of the trends and technology that have the potential to turn mere marketers into megastars. After reviewing dozens of posts and insights from thought leaders, partners, colleagues and friends, we’ve compiled our playlist of trends that have us raising our cell phone flashlights in salute. Let’s start the show!

Attending HubSpot’s Inbound17 was a privilege shared by 22,000 marketers, biz dev pros, HubSpot agency partners and business owners. The event was not short on amazing speakers.

When I learned that Rand Fishkin was giving a spotlight talk, there was no stopping me from being in the room to learn up-close from this marketing rock star. I never expected my front-row goal to turn into on-stage pre-show planks right next to the one-and-only Rand Fishkin. Here's how it happened...

HubSpot’s sales services allow users to do amazing things. Stellar CRM? Check. Email templates, sequencing and live chat? Check. But sometimes you need more than that. HubSpot Sales Professional offers even more capabilities -- but is it right for your team?