Does your business use HubSpot for inbound marketing? Have you ever wondered how it could be made easier and more powerful to use?
This article is about what’s new with the launch of HubSpot 3, announced today at Inbound 12 in Boston. It will help you see that HubSpot is evolving from a number of applications into a completely integrated platform more personalized to the needs of your audience.
HubSpot 3 is a completely rebuilt version of the inbound marketing software with the needs of marketers and site visitors in mind. There are tools within the software, which enables users to create campaigns that adapt more closely to the visitors’ specific needs. For example, with Smart Forms (a dynamic content element available in the Professional and Enterprise Editions), if a lead has already supplied the information you’re requesting, the field won’t even appear on the new form they’re filling out.
HubSpot 3 takes its current marketing elements to a whole new level, making it easy and powerful for marketers to use for their business. The new version of HubSpot replaces all of the hassle connected with today’s marketing with one platform that puts marketers in control, and adapts to prospective customers’ needs over time.
So, what’s new in HubSpot 3?
HubSpot 3 combines blogging, CMS, SEO tools, marketing analytics, and other tools into one complete platform:
- Contacts Database: an information portal of the company’s audience – prospects, leads, and customers. The lead and customer profiles automatically adapt based on the behaviors and interactions of the users with the company.
- Email: Connected with the contacts database, workflows, social media, dynamic content, and a company’s CRM system, more personalization and deliverability are available. New packages are offered based on the amount of emails sent and number of contacts you are sending to.
- Workflows: Organize your data and contacts by creating specific lists and rules to create dynamic segments and automate marketing actions. Produce campaigns, change contact profile properties, generate leads, send notifications, and sync to a CRM system based on when a lead has met a set of conditions.
- Dynamic Content: Dynamic content enables you to provide more personalized and relevant contact to your audience based on a variety of different factors, including the lifecycle stage of the user, or their industry.
- Landing Pages: Closely integrated with the Contact Database, CRM systems, email, dynamic components, and social media, marketers can build, integrate, and measure a full multichannel campaign in one place. A/B testing is also built in for landing pages (at the Enterprise level). New landing page templates are optimized for different devices and browsers. Smart Forms and Smart CTAs allow landing pages to adapt to different audiences and segmentations.
Smart Forms: Shorten the form process for repeat users with Smart Forms that adapt and minimize over time. As contact information is collected about a lead, the forms will remove certain fields that have been completed in past submitted forms.- Smart CTAs: Interlinked with the Contacts Database, Smart CTAs allows you to show images and CTAs that adapt to reflect the users lifecycle. You are able to have specific CTAs for new users, and another for repeat users. Smart CTAs based on visitor’s lifecycle are available only at the Professional or Enterprise levels. At the Enterprise level, CTA’s can be changed based on the lifecycle and any field within your contact database.
- Smart Lists: Smart lists evolve your contact lists based on set criteria. When an individual meets a specific rule, they are added to your database. You can have an unlimited number of Smart Lists that are segmented based on the value of a contact property, being a member of a static list, or having ever filled out a specific form.
- Social Contacts: With the new social media integration, you don’t have to lead HubSpot’s platform to interact with and follow those that have engaged with you on Twitter and Facebook. View the lead’s social activity and create dynamic segments based on your most engaged followers.
- Mobile App: HubSpot has added a mobile application, which enables inbound marketers to keep tabs on their lead generation and customer conversions from anywhere. The app includes a view of Sources, Marketing Grader, and Contacts. The app is available for free in the apple store.
- Salesforce.com Integration: A more powerful Salesforce.com connector is brought through HubSpot 3.
When can you get HubSpot 3?
Parts of HubSpot 3 are available today, with the rest being rolled out over time. Customers are able to find out more about the HubSpot 3 release in your individual HubSpot accounts and at the Customer Migration Center. Some more FAQs are available at http://www.hubspot.com/migration-faq
Leave a comment or question here about the new HubSpot 3.
