Showing quality results and success is the best way to report to your clients that your inbound marketing strategy is working. When creating the marketing and analytic reports, it is important to include the right information.
Before you start reporting, you must know your inbound marketing goals, the ways you will achieve them, and then you’ll be able to show your overall progress. Understanding these three things will help you measure and report your success.
What to include in your inbound marketing report:
- Specific time on which you are reporting
- Show and explain connection of strategies and progress to specific goals, pointing at the most important goals first
- Search Engine Optimization – pages, targeted keywords, and traffic volume
- Content Creation – written blogs and their performance
- Social Media platforms and their reach compared to previous months
- Lead nurturing campaigns and landing page efforts
- Overall website summary – best content results and impactful keywords
Be familiar with the data you compiled so that when you present it to your client. Create an agenda for the meeting so you have time to go over the results and provide recommendations for the next steps.
For more in-depth tips and information about inbound marketing reporting, download the free eBook from HubSpot: The Ultimate Guide to Reporting Inbound Marketing Results
