It’s all about getting found. How you go about getting found is the real test. Search engines, social media, and blogs have revolutionized lead generation. Consumers spend most of their time online for shopping research, reading reviews and blogs, and just using search engines. Because of this, businesses are making the transformation from outbound to inbound marketing. To remain competitive with their websites, businesses should create an engaging online atmosphere for their customers, to make it more readily available to sell products and services. Here are steps, strategies, and advice from lead generation experts.
Seal the deal with your online customers. Easier said than done. Dan McDade, president and CEO of PointClear, gives five approaches to draw in your customers and motivate them to make a buying decision. In this article:
Digital marketing is the way to generate leads for businesses. Unlike traditional lead generation that uses outbound marketing methods, the new way of lead generation is demonstrating knowledge and building relationships that utilize inbound marketing. In this article from Hinge Marketing:
You understand the process of lead generation and have implemented inbound marketing strategies into your site. The flow of visitors and leads are increasing. The next step is to turn those leads and visitors into customers. Greg Alexander, a guest writer for Hubspot, suggests four transformation strategies to use. In this article:
During this years HubSpot User Group Summit (HUGS), Kipp Bodnar discussed how to implement social media into your lead generation strategy. Check out this presentation from HUGS 2011.