Email has grown and changed significantly since its inception. It has revolutionized how individuals and companies communicate globally and has proven to be a great marketing tool for businesses of all sizes. In order to be an effective marketing tool though, special practices should be met, such as what to include in the content and when to send an email. The design and layout of the email are very important as well. Here are this week's inbound marketing news articles about effective email marketing campaigns.
Keeping your customers updated on products and services your business offers is important. So, naturally, you have an email newsletter that you send out regularly. However, problems can arise with email newsletters. Stephanie Buck, of Mashable, gives tips on how to have an efficient email newsletter. In this article:
Email campaigns can be very effective when done right. If an email isn’t interesting within the first few seconds of viewing it, good luck keeping the viewer engaged throughout the rest of the email. It is key to attract the attention of the viewer without overpowering them with mass amounts of information and distractions. MarketingProfs gives some advice to remove certain attention barriers that prevent your viewer from seeing the important, worthwhile information. In this article:
Vertical Response knows about email. Colleen Corkery, the newest VR Marketing Coordinator, shares her tips about email marketing and how to make it last. In this article:
Using call-to-action buttons in your emails help get your readers to click through to your website. Vertical Response recently launched a tool where you create the buttons and add them to your emails in a few simple steps!