Article originally written and published for Inbound Marketing University
The key to inbound marketing success is creating valuable content, and a lot of it! The issue for marketers becomes two fold. First, how to find time to create it, and second, consistently finding unique content.
The answer may lie in getting others to do the bulk of the work for you. Here's a strategy for getting the most out of your coworkers - while freeing you up from some of the day-to-day content generation tasks.
As a marketer you already know the product or service you're promoting, but you probably aren't the foremost expert within the company for creating content that addresses your audience's questions. Try reaching out to your sales team, customer service group, product managers, etc.
To read the full article and see the supporting video, please visit Inbound Marketing University.
