According to CMI’s B2B Content Marketing 2012 Benchmarks, Budgets and Trends Report, 70% of B2B marketers find case studies to be an effective content marketing tool. Case studies do more than just tell what the services of a company are. They show how the services can work for you through revealing the success stories of current customers. Case studies increase potential customer confidence and show the value of your company.

As marketers, you want to stay on top of your game, keeping your content, calls-to-action, landing pages, etc., updated as technology and internet marketing keeps changing and advancing. Right now is the time to be going through your website and looking for ways to improve your marketing for the coming new year. Along with doing a website analysis and setting new marketing goals, doing a website audit is another great marketing action to take.

The New Year is just around the corner. Have you thought about your New Year’s resolution? Are you going with the traditional: “I’m going to lose weight” or “I’m giving up sweets” or “I’m going to save money” or “I’m going to be more adventurous.” Those are all great resolutions for individuals. But what about for your business? Is your business setting any resolutions for the New Year?

Have you been noticing the pictures of people that are appearing next to the search results in Google? Do you click on those results, as opposed to results with no pictures? Are you wondering how those pictures appeared, and how you can have your picture show up too? All of this has to do with Google Authorship. Google Authorship is set up by adding a “rich snippet,” a special code and link, to your site. 

The following infographic was created as part of our Inbound Marketing series focusing on the parts of the marketing sales funnel: TOFU, MOFU, and BOFU.

With Christmas just over two weeks away, many people are preparing for the holidays – buying presents, sending Christmas cards, and planning the Christmas dinner. As a business, you should be included in the holiday festivities as well by developing engaging and creative social media campaigns. Online shopping, and even mobile shopping, is becoming increasingly more popular. According to AmEx Spending and Saving Tracker, nearly 23% of consumers polled plan to score deals and offers that they discover on social networks, such as Facebook and Twitter. It also revealed that 32% of consumers will look for deals on their smartphones, compared to the 24% last year.

The whole purpose of lead nurturing campaigns is to get a sale at the end isn’t it? Lead nurturing is more than that though. It’s not just about the sale. It’s about catering to your leads wants and needs by providing the right information and materials at the right time, without overwhelming them and pushing them away with mass amounts of emails, and even phone calls.

Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (DemandGen Report)

Inbound Milwaukee, a HubSpot user group, had another successful meetup. All attendees had the opportunity to hear from two of HubSpot’s experts, Chris O’Donnell, Director and Product Management, and John Nagro, Director of Engineering.

Hopefully, after going over the 3 reasons you should be using Google Webmaster Tools, you’re seeing the importance of a properly working and updated website. To help you with your efforts maintaining a top-notch website, we’re going to focus on the website structure next – another vital part of your website.