I think most companies these days know they need to get involved with social media. But what typically prevents them from taking the leap is “their lack of understanding” – (their words, not ours). Our belief is that every human being was born to use social media.
We recently had the pleasure of listening to Jeremy Epstein of Never Stop Marketing speak at the latest Milwaukee AMA event. In his enthusiastic presentation he talked about the importance of finding and supporting your “raving fans.” Rather than trying to throw matches at potential fans/customers, hoping they catch fire and become an evangelist of your brand, why not find those who are already singing your praises and add some gasoline to the blaze they’ve already started. He gave some great examples but the one that stuck with me was a scenario that could leave a company scratching their head.
Not sure if Social Media is the communication tool of the future? Here are two facts that may be very convincing:
s a follow up to my last article about website usability, which admittedly got a little long-winded, here are two great resources on usability testing. There are many great resources out there, but what I like, and appreciate, with these are the author’s very casual presentation style (in the video) and the easy-to-read nature of his book- which matches his very simple philosophy about website usability.
As a web design company, we are always thinking about site usability and the overall user experience. Our job is to create a web presence that no only looks good, but is also easy to use. It does our clients (or their customers) no good if the site looks fabulous, but users can’t find what they’re looking for.
My wife and I stopped at Alterra on the Lake this morning for coffee and a bite to eat – which was a big deal to us since we were kid-free for a few hours (and because I love Alterra Coffee as much as I love my wife and kids).
Just reviewed an excellent video from Rand Fishkin of SEOmoz.org – part ofInbound Marketing University. I now remember why we keep these webinars close at hand – great stuff! You can find all 13 videos here:http://inboundmarketing.com/university/imu-kit
A common concern and a potential obstacle for those considering blogging is “what the heck should I write about?” It’s not as big of a concern for those starting a personal blog, but what about companies wanting to get into the blogosphere? The answer is simple. Write about what interests you and topics that you know a lot about – ie: your job.
With classes beginning for many local schools and universities, we thought we’d share in the spirit of higher learning. Below you will find the top 10 sites we visit most to become more “learned.”
