With Reddit’s recent $60 million AI content licensing deal with Google, it’s clear that the platform’s influence is growing in more ways than one. Reddit is not only a hub for authentic, user-driven conversations but it’s also becoming a potential goldmine for businesses looking to tap into its 57 million daily active users. However, before diving headfirst into marketing on Reddit, it’s important to weigh the pros and cons—especially since it functions very differently from other social media platforms like Facebook or X.