Inbound Marketing Weekly Recap - Sept. 26 - 30
Posted by Monica Madsen on Fri, Sep 30, 2011
Building your website is a big step toward getting found online. To have an effective and useful website, you must go through steps of testing, add valuable content, and make adjustments as feedback comes in so you can watch your business grow! Here are some articles that offer advice and tips for testing your website and using landing pages to capture more leads and customers.
Every website should be easy to use and navigate. Jacob Gube, from Mashable, offers various ways to ensure you website's success. In this article:
- Learn what affects website usability
- Understand the importance of content
- Make the site accessible
How long is too long for a webpage title? Cyrus Shepard, from SEOmoz, answers this question as wells as how to properly use a title tag. In this video:
- Keep keywords towards the beginning of the title
- Meet the users' expectations
- Experiment
Landing pages are created with the goal of engaging viewers, to enforce an action. Alex Black, from Web Design Ledger, explains how to turn those potential customers into actual customers. In this article:
- Limit the distractions on a landing page
- Encourage the viewer to take action
- Design the page in an engaging way
What are some practices you do to encourage visits to your website? How do you keep them engaged?
