Eco-friendly Marketing Sprouts Up in Milwaukee
Posted by Brian Brinkman on Tue, Sep 20, 2011
This past weekend, Milwaukee's lakefront hosted the first annual Rock The Green music festival. This first of it's kind event combined live music with sustainability to create a truly unique concert experience. Everywhere you looked during the event it was easy see concert organizers and vendors were working together to create a near-zero waste production. From biodiesel generators to reusable water bottles, recycling played a huge role in every aspect of the event.
One of the more clever uses of recycling, from a marketing standpoint, was on display from Goodwill Industries. Instead of printing traditional concert t-shirts, Goodwill used gently worn t-shirts from their retail stores to create one of a kind concert tees. A bold, black concert logo was screen printed over the top of existing graphics creating a hip, new look with a retro feel. The concert tees sold briskly at $10 per shirt; typically used shirts at Goodwill retail for approximately $3 per shirt. This unique approach was a win for not only Goodwill, but also concert goers and most importantly environmental sustainability.
For more information regarding Rock The Green's mission please visit rockthegreen.com.
