The Inbound Milwaukee User Group had another meet up with a ton of great marketing takeaways. This time, Jen Lopez, Director of Community at SEOmoz, joined us to walk through the steps to build a stronger inbound marketing strategy by adding an online community.

HubSpot is a leader in the inbound marketing world. They know the ins-and-outs of online marketing, and have created amazing all-in-one marketing software. The marketing software makes all these things possible:

Small business are always looking to increase their search engine rankings and website traffic through various search engine optimization (SEO) tactics. Link earning is a great way to expand your reach, bring in more website visitors, grow your rankings, and develop online authority. There are four simple steps that should be followed to help you earn inbound links and be seen as a credible resource by Google.

Inbound linking and off-page Search Engine Optimization (SEO) make up 75% of your site SEO, with the last 25% being the on-page optimization. (HubSpot) Pretty interesting statistic, huh? Makes you think about stepping up your link building game and revaluate your plan, doesn’t it?

Is your website user friendly? Are you creating killer content that engages your users or are you writing for search engines? Creating a website that meets and exceeds the needs of your users, search engines, and your brand is a challenge. But fear not – where there’s a will, there’s a way! Building an optimized website that everyone will like is possible.

92% of online users first use search engines to look for products and services. (HubSpot) The question is: Where do you rank in those results? Are you happy with your ranking or do you want to increase it? Either way, following the best practices of SEO (search engine optimization) and understanding how search results are formed is a must in inbound marketing.

One of the most overused and misapplied phrases in internet marketing history was stated in a 1996 speech given by Bill Gates.  That phrase?  “Content is King.”  Using content in your website makes sense.  It's been proven that the search engines love certain kinds of content creation, however, what many website owners don't realize is that the search engines will also penalize sites if they use the wrong kind of content. 

The following is a guest post from Greg Elwell, principal of B2B Inbound. Greg works with Stream Creative on a number of client engagements involving content, SEO, buyer personas and lead nurturing.

Using the right keywords in your content is one of the best plans of action you can have to help get found and rank in search engines. Being able to search for the right keywords for your target audience is an important part of the keyword strategy. There are different steps to take when starting your keyword research strategy.

Link building should be a regular and important component of your inbound marketing strategy.